Chuck Martin

Chuck Martin is the CEO of The Mobile Future Institute and Director of the Center of Media Research at MediaPost Communications Inc. As a digital pioneer, researcher, and public speaker,Martin has had his thumb on the pulse of the interactive marketplace for more than a decade. Martin’s new book, THE THIRD SCREEN: Marketing to Your Customers in a World Gone Mobile, defines the implications, strategies, and tactics to thrive in business in the coming mobile revolution. The book links the technological developments to the behavioral changes that go handin-hand and reveals the unexpected aspects of the coming changes in mobile, preparing marketer and businesspeople for what lies just around the corner.

The Mobile Future Institute, is a U.S –based think tank that focuses on business strategies and marketing tactics for a world gone mobile delving into how, when, and where marketers should best interact with mobile customers. The Institute . . .
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