Chuck Underwood

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		Chuck Underwood
		Chuck Underwood is the founder and president of The Generational Imperative, Inc., or TGI, a research-driven generational business consultancy.Having studied and researched the generational values and beliefs that guide the decision-making of Americans for two decades, he is a leading authority on generational dynamics in both the marketplace and workplace.Chuck began his generational research in the late 1980s, long before the discipline started to come to the widespread attention of American business.In 1999, in order to conduct generationally-strategized research studies for his clients and his own company, he underwent formal training in qualitative research methodology and focus-group moderating, in Chicago. His research clients now include such giants as Procter & Gamble, Eli Lilly, Coca Cola, Western-Southern Insurance, Group Voyagers Travel, and others. And he conducts his own proprietary generational research to guide his work with TGI’s clients.The Ohio University School of Business grad had spent his earlier career in the mass . . . FULL BIO PAGE

Speech Topics		Communications, Generation X, Marketing, Sales

Travels From		Ohio

Price		Please inquire

Videos		View all available videos.

Blog		Read this speaker's blog.


Books		*The Generational Impertive*

Speech Topics