Don Marsh

1. Section 1 offers valuable insights on the “5 Key Concepts” that motivate the Mature Marketplace, how the physical and cognitive changes that occur with aging impact the decision-making process, and key Market Segmentation characteristics unique to this Target Audience.
2. Section 2 describes ways to establish an “Identity” that sets a company apart from the competition, while creating the perception of added value for its products and services. It also identifies key buying patterns unique to the Mature Marketplace.
3. Section 3 focuses on the imperative of utilizing relationship-building tenets as a pathway to enhancing the customer experience while ensuring long-term business growth.
4. Section 4 offers detailed “How-Tos” on marketing programs proven to be effective with this target audience. It also includes new methods like retention marketing, e-marketing, free media, social media and community outreach.

• Learn the “5 Key Concepts” that motivate the 50+ Mature Marketplace;
• Understand how the physical and cognitive changes that occur with aging impact the decision-making process;
• Implement relationship-building protocols for all staff levels that can be implemented immediately;
• Develop traditional marketing programs proven to be effective with this target audience;
• Create new marketing programs, including retention marketing, e-marketing, social media