![]() |
||
Known as the “father of database marketing,” Frederick Newell has never been one to rest on his laurels. He has watched the field change enormously over the years, and learned from its twists and turns. Newell knows that today’s challenge is to understand the individual nature of the consumer and to meet their unique needs to make them feel ‘known’ not ‘targeted.’ With the lessons of the past at his fingertips, Newell brings audiences into the cutting-edge present and leads them forward into the future. Author of the recent Wireless Rules! New Marketing Strategies for Customer Relationship Management Anytime, Anywhere, he uses the transformation from Internet marketing to wireless marketing as a wake-up call for professionals ready for the next challenge. Always one step ahead of the pack, Newell is the author of The New Rules of Marketing/How to Use One-to-One Marketing to be the Leader in Your Industry and Loyalty.com/Customer . . . FULL BIO PAGE |
||
Speech Topics |
B2B & B2C, Consumer Behavior, Customer Service, Management, Marketing | |
Travels From |
California | |
Price |
$15,000 - $20,000 | |
Blog |
Read this speaker's blog. | |
Sample Talks |
B2B & B2C, Consumer Behavior, Customer Service, Management, Marketing | |