Joe Calloway

Joe Calloway is a partner in Engage Consulting Group, is a nationally known speaker, and is author of the best-selling business book, “Becoming A Category Of One,” which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others.

As a consultant, Joe helps companies harness the power of achieving aIignment between vision, brand, and employee engagement. As a speaker at meetings and events, Joe shares his business viewpoint in a conversational, interactive way that truly engages people and inspires them to challenge assumptions and take positive action.

Joe is also a partner in IdeaBistro.com, a company that produces business videos for use in corporate meetings, training, and events.

Sales And Marketing Management Magazine called Joe “an expert on developing customer focused . . .
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Becoming A Category of One
How extraordinary companies transcend commodity and defy comparison.
Extraordinary Companies: How They Think and What They Do to Create and Sustain Success

Extraordinary companies are, by definition, different from their competitors. The critical differences are not, however, usually found in product, price, or even service....

Work Like You're Showing Off!
How exceptional companies and individuals create and sustain success.
Minds Wide Open

MINDS WIDE OPEN:
The passionate curiosity that drives people to look outside their comfort zone for new ideas ...