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Lisa Caputo assumed her current role as Chief Marketing Officer for Citigroup in 2007. She has been Chief Marketing and Community Relations Officer, Global Consumer Group since September 2005, and has been Chairman and CEO of the Women & Company business since January 2000. She is a member of Citi's Management Committee and the Global Consumer Group Planning Group. As Chief Marketing Officer of Citi, Lisa manages the marketing, branding, advertising and sponsorship strategy for all of Citi in addition to overseeing the marketing, advertising, branding, consumer insights, media, sponsorships, direct marketing and community relations operations for all of Citi's consumer businesses. In her current position, Lisa has management responsibility for approximately 150 people and oversees over $3 billion in media spend globally.Additionally, she manages the company-wide initiative on the corporate brand which resulted in the re-branding of the company from Citigroup to Citi, and the sale of the red umbrella logo to Travelers. She also manages the production of Citigroup's corporate brand advertising campaign. Citi is . . . FULL BIO PAGE |
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Speech Topics |
Branding, Leadership, Management, Marketing, Women's Issues | |
Travels From |
New York | |
Price |
$10,000 - $15,000 | |
Blog |
Read this speaker's blog. | |
Sample Talks |
Women in Power |
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