Orvel Ray Wilson

“Dynamic,” “Motivating,” “Practical ideas I can use right away” these are just a few of the superlatives audiences use to describe Wilson’s work.

He is a 25 year veteran of the platform, a best-selling author and business guru on sales, marketing and negotiation, whose work has earned international acclaim.

His take-no-prisoners “guerrilla” approach is unconventional, entertaining, and devastatingly effective.

He’s a coauthor of the legendary Guerrilla Marketing series, with more than 14 million books sold worldwide, including Guerrilla Selling, Guerrilla Trade Show Selling, Guerrilla TeleSelling, Guerrilla Negotiating and Guerrilla Retailing.

His client list has grown to include many industry leaders like IBM, Oracle, United Airlines, Marriott and Microsoft. He has been a featured speaker at the prestigious Inc. Magazine Small Business Forums, and has appeared as a topical expert on CNN.

In 2001, he was recognized as “Speaker of the Year” by Meeting Professionals International, San Diego.

A leader in the industry, . . .
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Guerrilla Marketing with Social Media

Learn how to use LinkedIn, facebook, Twitter, YouTube and dozens of other social media secret weapons to protect your brand, build customer loyalty and drive traffic to your website. Your people will learn:

• Why social media aren’t just for kids anymore
• The truth about social media as a business tool
• Five MUST HAVE social media weapons for your business
• Basics of social media “netiquette”
• How to listen in on the conversation people are having about you
• Where to start and how to keep your content up-to-date
• How to automate routine maintenance chores
• How to push your website higher and higher in Google rankings

Nothing has revolutionized sales like the Internet, and nothing has revolutionized the Internet like Social Media Marketing. This fast-moving one-hour program is a MUST for any business, large or small, who wants to stay competitive in today’s virtual marketplace.
 
UPSELL! How to Close More Business at Higher Prices

Dropping your price just to win the deal is business suicide. If you cut your price by just 10%, you have to DOUBLE your unit sales just to make up the difference.

If you’re losing business to lower-priced competition, this program will arm you with unconventional weapons and tactics to win the price wars. Featuring award-winning speaker and author Orvel Ray Wilson, CSP, this fast-moving one-hour session, will show you:

• What to say when you're asked to cut your price
• Why you don't want price shoppers as customers
• What to do when they really CAN get it cheaper
• How to recognize when price objections are a smoke-screen
• How to sell at prices HIGHER than the competition
• Three strategies for getting more profit out of every transaction
• A simple technique to justify your price, even when you charge MORE
• 23 situations where customers will gladly pay extra!

This program is for anyone in sales or sales management who needs to position their product at a premium price point, overcome price objections or recapture market share lost to low-price competitors.

Winning Characteristics of a Sales Guerilla
Convenient, Excitement, and Commitment are among the 10 traits that set guerrillas apart. Develop these and blow the competition away. Our most popular keynote.

Guerrilla Marketing
How can a small business combat the corporate superpowers? Fight back with this guerrilla arsenal of 100 marketing weapons, and 50 will cost you nothing. Half-day or one-day seminar. Based on the best-selling book. Orvel Ray is a Certified Guerrilla Marketing Coach.

Guerrilla Selling
Unconventional weapons and tactics to NaB & CaPTuRe new business. Guerrillas rely on two secret weapons: information and surprise. Full-day to multi-day custom seminars, adapted to client’s specific product and industry. Also available in multi-day boot-camp format.

Guerrilla Negotiating
The quality of your negotiating affects every aspect of your life. We don’t just negotiate with customers and vendors, but with everyone we meet. Just because they’re nice people doesn’t mean that they have your best interests at heart. How to create a fair advantage in an unfair world.

Guerrilla Retailing
Everything you need to know to run a successful retail store, from finding the right location, hiring and training top-notch sales staff, merchandising, lighting and security, and hundreds of low-cost marketing tactics to attract customers and drive sales through the roof. Our newest program.

Guerrilla TeleSelling
Salespeople have to cover more accounts and more territory every day. This program shows them how to create a “telepresence” using phone, fax, e-mail, internet, and more.

Guerrilla Trade Show Selling
More than 80% of the money spent by exhibitors at trade shows is wasted. Learn the most common trade show mistakes, how to plan for success, how to get the most leads, insure that every lead is top quality, and close more sales when you get home.