Rick McCutcheon

Rick McCutcheon, CSP (Certified Sales Professional) is a seasoned veteran in the world of sales and sales technology. He is also a leading strategist, speaker, trainer, consultant and writer on Strategic Sales Development and Technology.

Rick has been a pioneer of sales force automation (SFA) technology. Over the past decade he has facilitated speaking and educational events for companies such as Bell Mobility, Ameritech, Compaq, Microsoft, Nokia, Symantec and the York University Schulich School of Business. In 1991 he founded Sales Productivity Systems (SPS), a leading SFA Consulting company. Throughout the 90's SPS facilitated automation programs for thousands of sales professionals across North America.

The work in the sales technology field lead Rick to spearhead the development of SFA Planning and Implementation educational material and curriculum for the Canadian Professional Sales Association (the World's largest sales association with approximately 28,000 members). In 1998 Rick served as Vice-Chairman of the CPSA's Sales . . .
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