Kelly McDonald

  • Marketing Segmentation Expert

Kelly McDonald is considered one of the nation’s top experts in marketing, customer service and consumer trends.  

Her client experience includes brands such as Toyota, Subaru, Kimberly-Clark, Nike, Harley-Davidson, Miller-Coors, and Sherwin-Williams.

Kelly was named one of the “10 Most Booked Speakers in the U.S.” and she was also #1 on the list of “26 Hot Speakers” by Successful Meetings Magazine.  

She has been featured on CNBC, in Forbes, Bloomberg BusinessWeek, Fast Company, on CNNMoney.com and on The Focus Group show!

She is the author of three bestselling books:  

  • “How to Market to People Not Like You”
  • “Crafting the Customer Experience for People Not Like You”
  • And her latest is: “How to Work With & Lead People Not Like You”

Kelly lives in Denver and when she’s not on the road speaking, she enjoys hiking – and shopping for high heels.

To book woman in business and marketing speaker Kelly McDonald call Executive Speakers Bureau 901-754-9404.

See Below for Full Bio

  • Speaking Topics:

    Diversity, Generations, Marketing, Social, Social Media

  • Travels From:

    Texas

  • Price:

    $15,000 - $20,000

    Notes on Fees

  • Videos
  • Full Bio
  • Speech Topics
  • Books
  • Testimonials
  • News

How to Work With & Lead People Not Like You – Preview Video 720p

Diversity in America

Kelly McDonald is considered one of the nation’s top experts in marketing, customer service and consumer trends.  

Her client experience includes brands such as Toyota, Subaru, Kimberly-Clark, Nike, Harley-Davidson, Miller-Coors, and Sherwin-Williams.

Kelly was named one of the “10 Most Booked Speakers in the U.S.” and she was also #1 on the list of “26 Hot Speakers” by Successful Meetings Magazine.  

She has been featured on CNBC, in Forbes, Bloomberg BusinessWeek, Fast Company, on CNNMoney.com and on The Focus Group show!

She is the author of three bestselling books:  

  • “How to Market to People Not Like You”
  • “Crafting the Customer Experience for People Not Like You”
  • And her latest is: “How to Work With & Lead People Not Like You”

Kelly lives in Denver and when she’s not on the road speaking, she enjoys hiking – and shopping for high heels.

To book woman in business and marketing speaker Kelly McDonald call Executive Speakers Bureau 901-754-9404.

How to Work With & Lead People Not Like You

We all know that a diverse workforce leads to better decisions and solutions - it has been proven to grow business and profits.

But when the person in the next cube or office is different from you, friction can arise. Different people may not see eye-to-eye on an issue. They may have vastly different approaches to work. Their communication styles may be very different. Their comfort in working with technology may be miles apart. They may see work as a formal environment or one that is casual.They may even have different reasons and motivations for working in the first place. Cultural backgrounds and norms can differ. Even men and women can see situations differently. How do you work alongside someone who may be quite different from you, respect those differences and be effective in your role?

And what about leading a diverse team? Leaders face daily the challenges of inspiring, communicating and executing strategy with their teams. Now imagine the challenges of leading teams that may be incredibly diverse! How does one motivate and lead groups of people who come from different backgrounds? How do you do that when people are motivated by different values and view the world and work through different lenses?

This session will cover the many ways we can be different from one another and how those differences manifest themselves in work situations. It will show how employees can succeed in today's diverse workplace without losing their minds or becoming frustrated by approaches to work that may differ from theirs. For those in leadership positions or those who aspire to manage and lead others, this session will identify key ways in which you can effectively communicate, guide, and lead associates and colleagues who are not like you.

Whether you're working with internal associates or external clients and customers, it's imperative that you know what motivates people - and what doesn't. Leadership isn't about seniority or position - it's about influence, forming connections and building trust. It's the ability to move the business forward.

Regardless of gender, age, life stage, race, ethnicity or even communication preferences, you'll learn to create a deep, values-based connection between you and your associates, clients, and prospect.

How to Market & Sell to People Not Like You

ABSTRACT:
Our marketing environment has become more complex, and consumers have become more sophisticated. Diversity marketing is the new norm, and this doesn't simply mean racial diversity. Diversity comes in many forms: gender, race, age, life stage, language preference, sexuality, and hobbies or special interests are all ways in which people's differences are recognized.

By recognizing these differences and tailoring your product, message or marketing efforts to reflect consumers' uniqueness, you are validating the importance of a consumer group. It may be counterintuitive to focus on differences rather than similarities, but this can really stretch your marketing muscles and bring incremental results.

KEY POINTS:

  • Learn about the hottest new market segments and how they're shaping culture.
  • Learn the key emotional drivers for important target segments and how your business can leverage those in marketing messages.
  • Learn which group represents the largest opportunity for your business right now and which group will be your greatest opportunity tomorrow.
  • Specific strategies and tactics will be discussed for identifying your high-potential prospects and reaching them effectively.

Crafting the Customer Experience for People Not Like You: How to Delight & Engage the Customers Your Competitors Don't Understand

ABSTRACT:

Deliver a better business experience, for every kind of customer.

This session will show how companies, brands and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.

A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, lifestyle and geographic differences in order to meet or exceed customers' service expectations.

Core customer groups will be covered, including women, the five generations (Matures, Boomers, Gen X, Gen Y and Gen Z), racial and ethnic segments, such as Hispanics, Asians and African-Americans, as well as those who are defined by key lifestyle and life-stage attributes. Includes consumer insights that will help you deliver a better business experience for every customer.

You cannot control the economy, the stock market or the costs of goods and labor. But you can control your organization's customer experience. It's an empowering thought. Customer service is 100% in your control at all times and it's more important than ever in today's competitive business environment.

And terrific customer service doesn't have to break the bank: it's about understanding your customer's values and catering to their priorities. 

KEY POINTS:

  • Learn the latest techniques that innovative companies are using today to train their staff to deliver exceptional customer service.
  • Best practices among leading companies and brands will be reviewed.
  • Learn how to listen for what a customer wants, not just what he/she may ask for.
  • Learn key insights into delivering terrific customer service to the Hispanic customer.
  • Specific strategies and tactics will be discussed as well as Do's and Don'ts.

Transformative Women’s Leadership: How to Move the Business Forward with the Teams You Lead

ABSTRACT:
What are the core capabilities for effective women’s leadership? Assertiveness is a key one, but it’s a widely misunderstood characteristic and a word with a lot of baggage, most of it negative. Some interpret it as being “bossy”; some interpret it as “standing your ground” or “speaking your mind” and some interpret it as “taking charge” or being aggressive.

Assertiveness is none of these things, yet it’s an essential skill in business and a quality that all successful leaders have. And it IS a skill – it can be developed and honed, like any other skill. Effective assertive skills manifest themselves in better negotiating tactics, stronger leadership, better team performance and higher levels of employee engagement.

Often, women who work in predominantly male industries feel pressure to perform at their peak, while also not appearing to be seen as too “domineering.” This balancing act requires women in executive roles (or rising stars at their company) to become more assertive, in order to lead effectively.

For many women, negotiating can be challenging because women tend to be “people pleasers” and often put the needs of the group (their team or your associates) before their own needs. Effective negotiating is not about “winning” – it’s about ensuring that both parties arrive at a place of mutual benefit. And being assertive is not at odds with teamwork – infact, it is constructive for your team and your organization. Assertiveness is a management and performance quality that is highly charismatic and appealing.

KEY POINTS:

  • The four core capabilities for effective leadership and how they can differ or manifest themselves for women executives
  • Which natural characteristics women bring to work are assets and those which can be a liability if not expressed appropriately
  • How to develop your assertive style in a manner that appeals, not repels
  • How to communicate, empower and lead in predominantly male industries or teams
  • Effective negotiating strategies that yield best outcomes for all business partners and associate

Other Speaker Topics:

Why Do I Have to be Politically Correct?
Six Consumer Trends You Need to Leverage Right Now
Finding Future Hires in a Gig Economy:  How to Recruit, Train & Retain Young Talent Now
The New Demographics & How They Affect Your Business, Today & Tomorrow
Marketing & Selling to Women:  How to Win the Hearts and Reach the Wallets of Today’s Modern Woman
Come Together:  How to Work with Someone Much Older or Younger than You
Disaster Recovery & Crisis Management Using Social Media
Social Media & Marketing: How to use It to Grow Business in a Low-Cost/No-Cost Manner
Tips & Tricks for Taking Social Media to the Next Level
Marketing 101:  the Essentials of Advertising & Marketing and How to Implement Them
How to Connect with Others, Regardless of Age, Wage or Lifestage
How to Be a Culturally-Ready, Culturally-Friendly Employer:  Insights Into Your Diverse Workforce
Relating, Not Translating:  How to Market to U.S. Hispanics

Missouri Division of Tourism

“Kelly did an outstanding job presenting to our delegates at the 2006 Missouri Governor’s Conference on tourism. Her presentation was powerful, engaging, motivating and most of all, timely! I know our delegates learned a great deal. It was a pleasure working with Kelly, and I look forward to calling on her expertise again in the future.”

World Shoe Association

“Kelly’s reviews were excellent. Lots of attendees stayed after with questions, which is always a good sign. Kelly is a pleasure to work with; she is always prepared and enthusiastic.”

Automotive Sales Council

“Thanks for everything! The presentation to our group…the copy of your presentation…the clever conversation…You have a great way of presenting interesting facts. Our group got a lot out of your presentation. Your scored the highest of any speaker we’ve ever had. Thanks!”

Automotive Service Association

“Kelly opened the audience’s eyes to concepts that most people had never considered, and they were surprised but very pleased with her intimate knowledge of the subject matter. Kelly is a brilliant communicator, and I really enjoyed her animated style of delivery.”

Should ‘Tweet Seats’ be a Standard Option for Theater-goers?
Thursday, August 8, 2013

Audience members at the Providence Performing Arts Center have a new choice: to tweet or not to tweet during the show. The theater is now setting aside a small number of seats in the back of the venue for individuals who promise to live-tweet from the performance using a special hashtag.

What was once considered taboo (using your Smartphone during a show) is now completely acceptable at a growing number of theaters, including some on Broadway. Advocates for this new option claim that communicating their experience via Twitter or other social-media outlets “makes it feel a lot more personal” and consider the new trend a valuable tool in today’s digital world.

Other concert halls like the Huntington Theater in Boston plan to introduce a “Twittermission” where an artist connected with the production reports the latest happenings and answers questions about the show on Twitter during intermissions. This idea is a bit more conservative, but serves the same purpose- it creates a live “buzz” for the arts and engages more people across all demographics.
- See more at: http://mcdonaldmarketing.com/blog/should-tweet-seats-be-a-standard-option-for-theater-goers#sthash.obBdr5Ix.dpuf

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