The Secret to Successful Crisis Management in the 21st Century
When you pop a champagne cork, the bubbles of carbon dioxide form at tiny defects in the glass, join together, and explode upward when enough pressure builds. Crises usually start small the same way – and explode when the pressure builds to the breaking point. President and co-founder of Agnes + Day Inc., Melissa Agnes has helped dozens of global brands and government agencies deal with crises before that explosion, preventing and managing a wide range of issues before they become catastrophic. Her client list includes financial organizations, technology companies, healthcare organizations, government agencies, cities and municipalities, energy companies, global non-profits, and many others.
An effervescent personality herself, Melissa is a sought-after international crisis management keynote speaker. In 2015, Melissa gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. Fluent in English and French, Melissa continues to travel the world speaking to organizations and audiences including NATO, Ministries of Foreign Affairs, Ministries of Foreign Defense, Ministries of Health, as well as a wide range of private and public companies, universities and non-profit organizations. She has had the honor of sharing the stage with members of the Ukraine government and the International Committee of the Red Cross.
A go-to source for the press, Melissa's recent press coverage includes Forbes, WSJ, VIBE Magazine, USA Today and more. Melissa is also a regular guest on the leading morning radio talk show, CJAD, where she is referred to as "the official crisis manager of the Tommy Schnurmacher show".
Melissa sits on the Board of Directors for the Online Reputation and Brand Protection Coalition, a non-profit organization dedicated to providing businesses with education, solutions, and advocacy to help them protect their reputations and brand online.
She is also the editor of the highly acclaimed crisis intelligence blog, and the host of the internationally recognized Crisis Intelligence Podcast. Published regularly and followed by government agencies and Fortune companies alike, her blog, videos and podcast provide insights to help organizations manage issues and crises in this modern era.
Melissa was named by CyberAlert as one of "the 30 top most influential bloggers in public relations"; and her blog was ranked sixth of the "60 of the best Public Relations blogs in the world" by Inkybee.
When she isn't managing crises or speaking in front of an audience, Melissa enjoys adventuring around the world – usually on a sailboat – gardening, reading and sipping champagne in good company.
Crisis Management Keynote Speaker
Melissa Agnes delivers powerful talks that help today’s organizations understand the realities that await them when crisis strikes, and provides them with the tools and strategies to help them begin implementing a crisis-ready corporate culture straight away.
Melissa speaks worldwide to audiences including NATO, Ministries of Foreign Affairs, Ministries of Foreign Defense, Ministries of Health, as well as a wide range of private and public companies, universities and non-profit organizations. In 2015, Melissa gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.
Crisis Management in the 21st Century – Are You Ready?
Building a thriving organization today involves many moving parts, from great products and services to high-powered teams, bulletproof systems, a thriving online presence, and the ability to scale. But one of the issues that's often neglected is preparing for the cyber attack or the real-world catastrophe that no one hopes for and most would prefer not to think about. In this talk, Melissa Agnes helps her audiences think about and prepare for the unthinkable. Audiences will learn what it means to create a crisis-ready culture from the very beginnings of a start up.
Preparing for the Cyber War
Every CIO knows today that his/her organization is one click away from a hack that could bring the financial integrity of the company down. And every IT team has spent time and money anticipating, preparing, and forestalling such attacks. But at a deeper level, every organization has to be ready to both support and respond to IT warfare with an organization-wide awareness and planning that few organizations understand, much less have accomplished. In this talk, Melissa Agnes reveals to audiences what it takes to prepare the whole organization to shoulder the burden that the IT team currently bears.
Building a Crisis Ready Corporate Culture
Most organizations have plans stashed somewhere on a shelf that address potential organizational crises -- the toxic leak, the rogue employee, the terrorist strike. But few organizations have built anticipation of crises into their cultures. In this essential talk, Melissa Agnes shows audiences how to create the baked-in organizational readiness that is essential in an unpredictable world.
Crisis Management – Through the Digital Noise
One of the unspoken fears of every marketing team is the adequacy of the response to the cyber attack, the toxic leak, the rogue employee or the incident that threatens the integrity of the organization. How does a company come back from a disease outbreak like Chipotle's, or a systemic failure like VW's? Too many teams put off thinking about the unthinkable, and the result is ill-preparedness. In this talk, Melissa Agnes helps business teams understand today’s risks and what it takes to prepare the entire organization to respond swiftly and professionally when disaster strikes.
Acting Assistant Secretary General for Public Diplomacy NATO HQ
"Melissa's keynote presentation was an excellent start to a quite successful event. Thanks for the superb kickoff."
Vice President, Corporate Services, Domtar
"Melissa proved to be highly effective in helping Domtar modernize its crisis management plan in the age of social media. While the fundamentals of good crisis management remain the same, Melissa helped us internalize how social media accelerates the speed and scope of how information is shared and public impressions are formed. As a result, we are better prepared to leverage the benefits of social media in a crisis situation, while avoiding mistakes and minimizing risks. Melissa accomplished this with a critical review of our procedures and plans, a customized exercise that engaged our entire team, and a thoughtful assessment of areas for continued improvement."
The Dow Chemical Company
"Melissa was well prepared, great on her feet, thoughtfully challenging, superbly engaging and displayed a depth of knowledge that gave her high credibility. Additionally, she made the session stimulating and fun. Her thought provoking presentation style spurred exceptional dialogue between the participants that attended our global crisis communications network meeting. Her insight and knowledge of the digital landscape opened our eyes to alternative communications approaches when dealing with a crisis."
YMCA of the USA
"We brought together our legal, PR, communications, digital and staff engagement teams for nearly two days. Melissa guided our topics in such an engaging way driving us to tap what we already knew and to discover what was lacking in our current process and guidelines. This training session brought us together in such an effective way that not one person regretted the commitment we made to learn. Thank you, Melissa, for bringing a complex topic to us in a way that encouraged debate, hands-on experience and helped us make decisions."
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