901-754-9404
My List0

We've now made it easier for you to research and save your favorite keynotes speakers. Click on the + sign to add a speaker to your Speaker List and email your favorites to colleagues and friends.

Susan Friedmann, Marketing Speaker

Susan Friedmann

    The Tradeshow Coach
Fee Range

$7,500 and Under

Travels From

New York

Susan Friedmann

Susan Friedmann

Susan Friedmann, Certified Speaking Professional (CSP), is a how to coach specializing in the tradeshow industry.

* She works with organizations who want to boost their exhibiting results by attracting new business at tradeshows.

* She designs and implements strategies for show organizers and exhibitors who want to retain and grow their customer base.

* She also works one-on-one with exhibit managers and conducts national and international presentations and workshops.

Originally from London, England, Susan Friedmann has been a consultant, speaker and author for over 20 years. Her extensive experience in the tradeshow industry has allowed her to work with several hundred companies representing more than 30 different industries in the U.S., Mexico and Europe.

An innovative, insightful and high-content speaker, Susan Friedmann has been featured at many major conventions and as a national media guest expert. She is also a regular contributing editor to numerous professional and trade publications.

Susan is an active member of the National Speakers Association, certified teleclass leader, former adjunct faculty member at San Francisco State University, former contract speaker for Fred Pryor Seminars, and a past president of the American Marketing Association - Cincinnati Chapter. To book marketing speaker, Susan Friedmann call Executive Speakers Bureau 901-754-9404

Often the only factor differentiating companies with similar quality products/services from their competitors is their staff. Your people are your ambassadors. Everything they say and do can make or break relationships with customers, competitors and advocates.

  • How prepared are your people to work in this unique selling environment?
  • How suitable are they to represent your organization?
  • How effective are they at qualifying prospects?


In this session you’ll discover valuable information, high-powered skills, techniques and insider secrets to master  the unique, high-pressured tradeshow environment.  This session is packed full of practical, easy-to-use information to help your people work more efficiently and effectively on the show floor…giving you the results you want.

A must for novice exhibitors and a good way to brush up on skills and techniques for the well-seasoned exhibitor.

You’ll end the session ready to put these potent strategies to use.

Sample Program Contents:

17 Surefire Ways to Exhibiting Success
Goal:  To focus is on practical ideas that get immediate results

Typical areas covered include how to:

  • Create a warm first impression that’s so welcoming visitors won’t want to leave your booth
  • Instantly spot legitimate prospects among a sea of time-wasting tire kickers
  • Make the first contact, using a low-key technique to start a productive dialogue
  • Skillfully direct conversation to create and maintain a high-quality identity
  • Develop dynamic, customer-focused booth staffers
  • Qualify prospects who could benefit and learn more about you products/services.
  • Develop and learn to ask powerful questions that help educate customers and prospects.
  • Master non-verbal communication and use it to make – not break relationships and your image in the market place
  • Control your visitors’ attention using proven behavioral techniques
  • Develop presentations that prospects will talk about for days
  • Implement professional closing techniques that open the door for future “touches” with customers and prospects
  • Optimize traffic flow, you can maximize the number of qualified, interested prospects you meet.
  • Diplomatically handle window-shoppers and snooping competitors

And much, much more…

All programs are customized and available in half-day and full-day formats. At special request, The Tradeshow Coach will create and produce customized learning systems for in-house use.

Speaking Topics:

Related Speakers

Carla Johnson, speaker

Carla Johnson

World-renowned storyteller

Anindya Ghose

Anindya Ghose

Foremost Authority on the Mobile Economy

Michael Hyatt

Michael Hyatt

Helping Leaders Leverage Influence

Lee Wetherington, Tech Speaker

Lee Wetherington

Director of Strategic Insight

Orvel Ray Wilson, Business Trends Speaker

Orvel Ray Wilson

Best-selling Author and Speaker on Guerrilla Selling

Kevin Daum, Branding Speaker

Kevin Daum

Video Marketing Expert

Jerry Inman, Speaker

Jerry Inman

Co-founder of Demand Worldwide & MintModa

Gerd Leonhard

Gerd Leonhard

Futurist

Peter Balbus, Speaker

Peter Balbus

Managing Director of Pragmaxis

John Caslione, Business Trends Speaker

John Caslione

Author

Alex Hunter

Alex Hunter

Former Head of Digital for the Virgin Group

Jon Picoult, Business Speaker

Jon Picoult

Customer Experience & Leadership Expert

Testimonials

"The conference was an immense hit – we certainly raised the bar in our company on how conferences are planned and executed. You and yo..

Testinmonials | Benchmark Global Hospitality | Executive Speakers

"Johnny Cupcakes was a hit last night! Thank you both so much for all of your assistance through this process, it has been such a positi..

Johnny Cupcakes | Testimonials | Executive Speakers

"You all were awesome to work with and helped make my life easier when planning these events. Thanks so much!” 

 

Testimonial

"Thanks so much for working on this engagement with us. It’s been a very pleasant experience. We will definitely include ESB in our sea..

Testimonial

"They have booked me to speak at events for over a decade and their professional approach and client focus is unmatched in the industry. I am..

Garrison Wynn, Sales Speaker

"Thank you, both, for making last night possible! You have been such a Joy to work with and I appreciate everything you did for us! I can't s..

Salvation Army

Our bank has held an annual business and economic conference for the past 9 years.  We have worked with Executive Speakers every year an..

I’ve used the services of a number of speakers bureaus in the past. However, my current experience working with the Executive Speakers ..

I want to thank you for all of your assistance you and Jenny were wonderful. If it had not been for you sending me suggestions I would not ha..

Bridgeworks was awesome!!! Great feedback from all!! Thanks for all of your collaboration and positive we'll use you in the future.  

Need Suggestions? Have Questions?

Need Suggestions? Have Questions?

Call to discuss how we can you help find the right speaker(s) for your organization.

Get Ideas in 1 hour or less

Executive Speakers Bureau consistently receives praises about our speed and efficiency. From the beginning of your event planning, our extensive online speaker database and resourceful staff allow us to quickly equip you with the best speaker for your event.

Need a last minute speaker? No worries. Our speed and efficiency help us give you ideas for speakers in one hour or less.

Please fill in information below