My List0

We've now made it easier for you to research and save your favorite keynotes speakers. Click on the + sign to add a speaker to your Speaker List and email your favorites to colleagues and friends.

News Detail - Bridget Brennan

Female Factor’s Bridget Brennan to Keynote M2Moms® & M2W®

Bridget Brennan
Saturday, June 1, 2019

Groundbreaking Author of “Why She Buys” and “Winning Her Business” Showcases Strategies for Engaging the World’s Most Powerful Consumers

Based on her best-selling new book, Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers (HarperCollins Leadership), Bridget Brennan, CEO of the Female Factor, will keynote day one of M2Moms® - The Marketing to Moms Conference and M2W® - The Marketing to Women Conference. “Bridget will answer the most burning question of our time: when there are literally hundreds of places where someone could buy your product or service, why should they buy from you?,” Nan McCann, M2Moms® / M2W® producer said. “Female consumers are certainly the key gender for almost every consumer brand.” Now in their 15th year, the conferences are presented by The Center for Positive Marketing at Fordham University. M2Moms® & M2W will be held October 16 & 17, 2019, NYC.

Winning Her Business: The New Rules of Engagement:
"Women are a compass for how the market is changing," says Brennan. "Just as we continually upgrade our software to stay current, we must upgrade our customer experiences to stay relevant. In a consumer economy dominated by women, new skills are needed.”

Adds McCann, “Bridget will inspire the audience of brand marketing execs with winning strategies and best practices for transforming the customer experience to increase sales, market share and emotional engagement,” McCann added. “Drawing on her new best seller as well as her ground-breaking experience as the author of the seminal marketing to women bible, Why She Buys, Bridget will cover the big trends impacting women’s purchasing decisions and the four key motivators driving their buying decisions. Brand marketers and ad execs in the audience will walk away with practical strategies and real-world examples to help them win the future in our rapidly changing world.”

2019 Highlights:
“This year’s new sessions & topics include a look at the moms market in China. It absolutely dwarfs the US market. Every year 17 million new babies are born in China versus only 4 million new US babies. We’ll be especially focusing on tech with segments on how moms and women are using every screen at their disposal to network, search, get advice, recommend, shop & buy. The tech sessions & discussions will be presented by Google, Facebook, YouTube, Foursquare, JetBlack & Instagram. Additionally, we’ll study how “smart” innovation is changing the home environment. Plus, we’ll examine how intergenerational marketing has become a key component of marketing to moms and women. But, probably our most timely new presentations will look at the very real differences between millennial moms and women and the massive emerging cohort of Gen Z moms and women!”

Creative Engagement & Awards:
“It’s not all work, to stimulate everyone’s creative juices we’re introducing our first ever female targeted startup “Shark Tank” featuring quick elevator pitches with a cash prize to the winner voted by the audience. Plus, in keeping with our annual traditions we’ll present our “Mom First” & “This Woman Means Business” Awards. The “Mom First” Award is given to a mom who saw and successfully pursued a business opportunity she discovered while being a mom. The “This Women Means Business” Award is presented to a proven business leader… an innovator and visionary…who in words and actions recognizes that women can be a transforming economic force in the world today…that for every successful enterprise women mean business.”

About Bridget Brennan:
Bridget Brennan is the CEO of Female Factor, the world’s top consultancy on marketing and selling to women. Brennan is the leading professional speaker on the subject of women consumers and author of the groundbreaking books Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Crown Business) and Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers (HarperCollins Leadership).

Source : https://www.einnews.com/pr_news/486732875/female-factor-s-bridget-brennan-to-keynote-m2moms-m2w

Share this Article


A wonderful bureau to work with! Big ups to everyone who helped make our event a success. Fingers crossed we get the chance to collaborate fo..

MDRT | Testimonial

"As always, you are the best most responsive speaker bureau I've ever worked with!"

Image Media

Angela Schelp was a great partner in finding the right kick-off speaker for our conference. This was my first conference identifying the keyn..


I just wanted to thank Matt Meyer and Sheryl Moon for their meticulous assistance with identifying, securing and preparing our chosen guest s..

Testimonials | TraceLink | Executive Speakers

This was my first experience using ESB to locate and secure a keynote speaker for my Corporate event. They were extremely easy to work with a..

AngMar Medical Holdings

"Matt Meyer was really wonderful in assisting me to find the correct keynote speaker for our conference. Jenny Foreman was completely on top ..

The Anchor Group

"As always, Executive Speakers Bureau helped us execute another flawless event. It is always so reassuring to know that you have a team behin..

Texas Hospital Association

"What stands out about the times I have worked with Executive Speakers Bureau is their lightning-fast response time. ESB’s account exec..

Keynote Speaker

"I've worked with Richard and ESB for many years and he's always able to deliver for us. He works hard to meet your speaker goals within the ..

Chem Dry

"Angela is the best!!! I can always count on her honest feedback about speakers. She helps me look like a hero to my company!"

Testimonials | Medtronic | Executive Speakers
Need Suggestions? Have Questions?

Need Suggestions? Have Questions?

Call to discuss how we can you help find the right speaker(s) for your organization.

© 2022 Executive Speakers Bureau. All Rights Reserved.

Design and Developed by eBiz Solutions

Get Ideas in 1 hour or less

Executive Speakers Bureau consistently receives praises about our speed and efficiency. From the beginning of your event planning, our extensive online speaker database and resourceful staff allow us to quickly equip you with the best speaker for your event.

Need a last minute speaker? No worries. Our speed and efficiency help us give you ideas for speakers in one hour or less.

Please fill in information below