Get Ready for the New World of Retail
Retail is changing rapidly and becoming even more complex. As an industry, it has probably seen more disruption than almost every other sector. The advancing perfect storm of ferocious on-line competition; changing customer expectations and the infiltration of digital into traditional stores - is a new dynamic. For traditional retailers, coping with that is an ongoing challenge.
From food to fashion, luxury to mass, big box to multiple sites, and travel retail to the high street, Alan has supported many iconic retailers over 20 years. He will reveal to you the secrets of their success in a way that you can learn from and adapt to your business.
Three times winner of the award for being the best department store in the world...and one of the most profitable, Selfridges, in particular, is an amazing success story. Alan was the lead consultant that navigated Selfridges through the significant change from 'bricks only' to 'clicks and brick'. Alan can share his insights and how he supported them to achieve their ambition.
And even if you're not a retailer, it's a sector that every business can relate to and learn from because of their sense of urgency, their focus on the customer and of course their commercial savvy.
*This program is offered as both a Keynote and a Masterclass
Premium is the New Black
Excellence in Customer Service and Experience is the new battle-ground!
Based on Alan's new Book "Premium is the New Black", the key principle at the core of this engaging keynote is how to ensure your customers have consistently great experiences - making them more likely to buy from you repeatedly and become strong advocates for your brand.
Customer service drives sales. While that is obvious, we don't all do it. In this economic and fast-changing environment, many organizations are struggling to differentiate with the product - in the way that they might have done in days gone by. The clever ones, however, realize that they can differentiate by ensuring their customers have an amazing experience; they Customerize their Business!
In a time where traditional business models collide with new-world digital and omnichannel strategies, excellence in customer experience is the new battleground. We all want the same thing...we want customers to buy today...to come back again...and to refer us to a friend. Great customer satisfaction is the key driver of that.
Attendees will learn:
- The real bottom-line commercial benefit of having a customer-centric culture
- How your industry is changing and what excellence means for your unique business
- Tools and concepts to enable you to differentiate from your competition, the very next day
- How to overcome pitfalls to deliver consistency at every customer touchpoint
Alan is passionate about customer service. He will show you how to develop a culture of great service from the board-room to the front-line, by putting the customer at the heart of all decision-making in your organization. He knows that customer service has to be practical and drive sales - and it requires a fully engaged workforce. In his charming and engaging style, he will challenge you with examples, evidence and case studies to help you achieve consistency. Ultimately this will motivate your people into action to increase your sales.
Fast-track your business results with a customer-centric, high-performance culture.
If as Peter Drucker says, "culture eats strategy for breakfast" - then it's time to set the table! With a great culture and an engaged workforce, you can take on the world. Others might copy your strategy - but no one can copy your culture. Because culture is about mindset, attitudes, and behaviors. It's the software of the mind!
Strategy guides you on what you will do... structure defines who will do it... but it is your culture that determines how you will do it. Too often, organizations miss this, yet it is the golden thread that binds it all together. If you want to fast-track your business results with proven culture concepts, you need to renew your ideal culture.
Attendees will learn:
- Where culture fits into your big picture...what it is, why it's important, how it's measured
- What it will take to achieve a high-performance culture for your organization
- Best culture practices to achieve high engagement with millennials and all ages
- How to avoid pitfalls in culture renewal
- How leadership, values, and processes will shape a more productive team that is working as one
- How to deliver excellence at every customer touch-point, consistently
Alan will share practical and proven best practices that will guide you to refresh your culture - and that help to greater customer experiences and supercharged business results.