$20,000 - $30,000
$15,000 - $20,000
Over the last two decades, Carla Johnson has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action through amazing experiences. Her work with Fortune 500 brands set the stage for the latest of her seven books. Experiences: The 7th Era of Marketing sets the benchmark for a powerful new way for marketing to create value for businesses. Consistently named one of the top influencers in B2B, digital and content marketing, Carla regularly challenges conventional thinking.
Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.
For additional information on booking Carla Johnson, please contact Executive Speakers Bureau 901.754.9404.
We've all seen the examples of Apple’s product launches, IBM’s Watson and Zappos’ customer service for anything. They’re held up as beacons of killer creativity. But in the “real” world there are all kinds of restraints, roadblocks and crazy disruptions. Those innovative examples don't have anything to do with us. Or do they?
In this captivating presentation, Carla Johnson shows you how challenging your beliefs, recognizing inspiration everywhere, and iterating ideas breed unstoppable creativity and game-changing innovation. You’ll learn how everyday inspiration leads to measurable outcomes that don’t take years (or even months) to realize. You’ll walk away knowing how to introduce new ideas, make good ideas better and instill a culture of innovation in everyone.
We want ideas, speed, results, talent, engagement, loyalty, and retention. But we’re building on outdated foundations, faulty tools, and crumbling infrastructures. It’s like trying to build London’s Shard with 1950s TinkerToys.
There’s a better way: Innovation Architecture.
In this session, Carla Johnson shows leaders how to build a culture of innovation by drawing on 5 core principles of architecture. You’ll learn why you need to flip the traditional approach. She’ll show you how to design and build with structural integrity. You’ll walk away with a high-quality blueprint that gives you both form and function for bigger impact and greater financial results.
Storytelling for Innovation
We've set a clear strategic vision and articulated values. Yet we continually hear the worst phrase possible: That’s now how we do it here. What if, instead of trying to sell people on innovation, you tell the story of a different tomorrow and help them see themselves in it?
During this in-depth session, Carla Johnson will teach you why, no matter what your role, you're ultimately in the business of belief. She'll reveal blueprints to tell stories that captivate your audience and inspire them to identify ways to deliver great value. You'll walk away knowing how to connect the familiar past with the possibility of the future. And with every layer, you’ll design stories that build trust, hope, and, ultimately, action for your audience.
The Six Faces of Innovation
Everyone’s in a pressure cooker: We’ve implemented tech stacks. We have KPIs, OKRs, and NPS down pat. We’ve done everything on our “digital transformation” checklist, yet we still struggle to break down silos, create emotionally driven experiences and deliver outstanding results. Everyone expects bigger miracles with fewer people, smaller budgets, and shorter deadlines. But what if it’s not the tech and the processes, but the blend of talent that hurts performance?
In this fast-paced presentation, Carla Johnson teaches the six archetypes every company needs to succeed in delivering top-line revenue and bottom-line results. She’ll teach you how to construct economies of skill, not just scale. You’ll learn how to lower walls that restrict growth and build consensus for ideas so teams solve problems quicker and get to market faster.
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