UnMarketing: Everything Has Changed and Nothing is Different.
The tried and true ways of marketing have turned into tired and old, not to mention ineffective. At the same time, what makes businesses good or bad, successful or not, haven’t really changed. The ability to build relationships and be heard by your market has never been greater, but it is overwhelming to determine what tools to use. This entertaining and thought provoking talk covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. Scott will show your audience proven ways to connect more than ever before
Some key lessons:
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Creating brand based community
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Managing online feedback and reviews
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Sales enablement
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Keeping integrity and authenticity at the heart of your marketing
UnSelling: The New Customer Experience
Based on the “800-CEO READ: Sales Book Of The Year” this keynote is about the big picture: creating repeat customers, not one-time buyers. Your audience will learn how to create loyal clients that refer others and how to become the go-to company for something, before they even need you.
In this highly energetic and engaging talk, audiences will learn a new way of thinking about business that will completely change the way you sell, for the better. It’s time to separate from the pack of noise. It’s time to UnSell.
Some key lessons:
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Avoiding funnel vision but utilizing the concepts of Pivot and Pulse
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The Sales Cloud - how purchase decisions are made today
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The power of content, connection and engagement
UnBranding: Loyalty in the Age of Disruption
We’re in the age of disruption. Today’s business climate is changing at an unprecedented rate. Every week, it seems there is a new strategy, social media site or technology that is a “must use” or a “game-changer”. What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different. Trust, connection, consistency, and service will always trump any new app to hit the market. In this keynote, Scott will walk the audience through what is real and what are only smoke screens in the business world today.
Some key concepts:
Other Featured Topics include:
Ethics and building an authentic online brand
With over a million downloads, the popular UnPodcast, The Business Show for the Fed Up, has become a beacon of consumer advocacy and good business practices. Ethics is not a renewable resource - learn how to manage your online reputation as Scott shares what we’ve learned in over 300 episodes and many thousands of hours online.
Some concepts include:
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Value convergence - why acting your values can be good (or bad) for your business
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Best practices for social media
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Publicized customer service
Leadership and the lessons of UnBranding
Based on the best-selling 5th book from UnMarketing, in this presentation Scott will look at leadership lessons learned while researching over 100 brand case studies. We’ll look at what effective leadership looks like today and how attendees can become the kind of leaders who motivate their people, shape their industry and make the world a better place.
Some key concepts:
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Making practice guiding policies
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Creating action, leading with action
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Managing crisis, when the sh*t hits the fan, it isn’t time to hide behind the fan
Data is Dangerous
In this presentation, Scott will take you behind the scenes of two of our most viral creations - The No Button and the Millennial Video. Attendees will learn the value of metrics, how to use them ethically and how to critically understand your own metrics to improve your overall business. While some presentations can make data overwhelming and difficult to understand, Scott's openness, signature humor and expertise, along with comprehensive visuals make it all clear.
Some concepts include:
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Deciding which data is important for your business
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Measuring and understanding what the data means
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Utilizing your own data to make effective business decisions
Content is King (and Queen)
Over the past twenty years, UnMarketing has been at the forefront of content marketing, with over a million podcast downloads, millions of views on YouTube and a social media following in the hundreds of thousands. In this presentation Scott will take you behind the curtain and show you how it’s all done. Learn how to create better online experiences for your customers, co-workers and employees.
Some key concepts:
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Live video and Zoom - the good, the bad and the ugly
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Content creation - options include writing, speaking, podcasting and video (both live and pre-recorded)
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Content distribution - choosing platforms, virality, and optimization
