Tai Anderson was a founding member of the Atlanta-based band Third Day. He led all of the band’s business initiatives since the band’s inception. Additionally, Tai designed the merchandise, live stage production, ticketing models, marketing plans and online platforms for the band. From its humble beginnings, the band grew into a worldwide entertainment brand with loyal followers all over the world. Despite operating in an industry with declining year-to-year revenues, Tai built sustained growth for Third Day by focusing on building “fans for life,” rather than just focusing on new customer acquisition. Subsequently, the band saw consistent growth despite declining album sales throughout the industry.
TaI blogs regularly on LinkedIn and taispeak.com, where he translates his fan-building experience from music to the larger business world. He is a regular speaker at business, civic, and religious events. He is also a regular guest lecturer for Kennesaw State University’s Music and Entertainment Business program.
Tai earned his B.S. in Marketing from Grand Canyon University online while conducting full-time international touring.
Tai Anderson served as the Director of Partner Development for Leadercast where he builds leaders worth following by maximizing partner engagement with a rabid tribe of motivated leaders.
Tai is the Marketing Director for Supreme Lending Southeast, where he helps customers realize the American Dream of home ownership.
In this highly engaging presentation, Tai Anderson leverages his unique experience from the music industry as well as other musical references to teach practical lessons for your business. 20+ years as a member of a Grammy Award-winning band has taught Tai invaluable lessons on teamwork, the creative process, customer acquisition and b(r)and loyalty. You will be entertained, inspired and ready to go better serve your customers.
Value to Audience: Audience will leave the presentation realizing that they have the internal tools and capacity to better serve their customers and turn them into their best sales and marketing assets for future growth. Additionally, they’ll better understand why their internal culture has a direct effect on customer acquisition and retention. Audience members will leave with a holistic marketing framework that builds brand awareness and converts customers to fans.
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