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Tony Alessandra, Speaker

Tony Alessandra

    • Marketing Strategist & Communication Guru
    • CEO of Assessments 24×7 LLC
    • Author of 29 books, including The NEW Art of Managing People, The Platinum Rule, The Platinum Rule for DISC Sales Mastery
Full Bio
Fee Range, In-Person:

$20,000 - $30,000

Fee Range, Virtual: Please Inquire
Travels From

California

Tony Alessandra

Tony Alessandra

Creating Customers Not Just Sales Tony Alessandra Part 2

Creating Customers Not Just Sales Tony Alessandra Part 2

Dr. Tony Alessandra helps companies turn prospects into promoters. He’s two speakers in one... a professor and a performer, or as one client put it – he delivers college lectures in a comedy store format. Dr. Tony offers audiences the opportunity to enjoy themselves while learning practical, immediately applicable skills that positively impact their relationships with prospects, customers and co- workers. His focus is on how to create instant rapport with prospects, employees & vendors; how to convert prospects and customers into business apostles who will “preach the gospel” about your company and products; and how to out- market, out-sell and out-service the competition.

Dr. Tony Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, Internet entrepreneur, business author, and hall-of- fame keynote speaker. He earned a BBA from Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing in 1976 from Georgia State University.

Tony is CEO of Assessments 24x7 LLC, a company that offers online 360o assessments and a prolific author with 29 books translated into over 50 foreign language editions, including the newly revised, best-selling The NEW Art of Managing People; Charisma; The Platinum Rule; Collaborative Selling; and Communicating at Work. He is featured in over 100 audio/video programs and films, including Relationship Strategies; The Dynamics of Effective Listening; and Non-Manipulative Selling. He is also the originator of the internationally- recognized behavioral style assessment tool - The Platinum Rule®.

Dr. Alessandra was inducted into the NSA Speakers Hall of Fame in 1985. In 2009, he was inducted as one of the “Legends of the Speaking Profession;” in 2010- 2014, he was selected 5 times as one of the Speakers.com Top 5 Sales/ Marketing/ Customer Service Speakers by Speaking.com; in 2010, Tony was elected into the inaugural class of the Top Sales World Sales Hall of Fame; in 2012, he was voted one of the Top 50 Sales & Marketing Influencers; and also in 2012, Dr. Tony was voted the #1 World’s Top Communication Guru.

Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Tony's polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients.

To book communications and sales speaker Tony Alessandra call Executive Speakers Bureau at 901-754-9404.

Communication Skills

The Platinum Rule

Relationship Strategies for Building Customer and Employee Loyalty. Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they're so different from us. In this HIGHLY entertaining and insightful program, Tony Alessandra shows you how to practice The Platinum Rule: "Do unto others as THEY would like done unto THEM!" Once you understand and master The Platinum Rule, you'll be able to build bridges to people of any style in any business or personal situation. The Platinum Rule content is practical... accurate... and immediately useable. Here's what you'll learn:

  • How to spot the clues that help you "read" other people and accurately determine their behavioral style.
  • What makes people tick, their strengths and weaknesses, likes and dislikes.
  • How to practice adaptability-changing your strategy and/or approach based on the situation or the person whom you're dealing with.

How to Develop Your Charisma as a Leader

What impact could you have on your employees or colleagues if you decided to unleash your TRUE charisma? How would it feel to be in command of such influence? Can you imagine just how much this would enhance your leadership influence and other areas of your life? As an applied behavioral scientist and human relationships expert, Dr. Tony Alessandra has spent his career studying the different ways people interact with each other. His research (in his Charisma book) revealed several specific qualities charismatic people demonstrate. These “magical” qualities are present in everyone to varying degrees. The people we think have a lot of charisma have just developed their qualities to a higher level than most. In this program, Dr. Alessandra uses his research to create a simple, yet powerful, system to help you strengthen your charisma and become a more effective leader.

Customer Loyalty

How to Get and Keep Customers... For Life

How to Get and Keep Customers... For Life. Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra discusses the importance of a customer-driven focus including key insights for creating customer intimacy, customer retention, and customer satisfaction. In this dynamic program, he reveals strategies for turning moments of misery into moments of magic for your customers and shows how everyone in your organization can increase customer loyalty by:

  • Building value for the customer
  • Differentiating your company, products, and sales reps from the competition
  • Cross-selling a range of products and services to both increase profitability and customer retention
  • Increasing your internal customer responsiveness and external customer satisfaction
  • Creating an emotional attachment with your customers

Sales

Collaborative Selling

How to Gain the Competitive Advantage in Selling. Selling today has evolved from a transactional, one-shot sale mentality to building lifetime customer relationships; from persuading and telling to problem solving and helping; from low-price selling to value-added selling. In this interactive session, Tony shows your sales and service reps how to become a solution consultant by focusing more on studying customer needs and assuring customer satisfaction than on pitching product features. Some of the guiding philosophies of this program include:

  • Prescription before diagnosis is malpractice
  • People don't buy because they're made to understand, they buy because they feel understood
  • Professionals are defined not by the business they're in, but by the way they're in business
  • When two people want to do business together, they won't let the details stand in the way
  • The sale begins when the customer says... Yes

Speaking Topics:

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