The Curiosity Factor
The psychological phenomena creative brands employ to earn and own attention in a noisy world.
Attention in today's online world is harder and harder to garner than ever before. Our clients, customers, prospects and leads tell us they have no time. No time to read our emails, download our e-books, listen to our podcasts, dive-in to our blog posts, or watch our videos.
However, these very same customers can binge watch two seasons of Stranger Things on Netflix in one weekend! Where's the disconnect?
Maybe, in our quest to make our content consumable we’ve eliminated every element that makes our content interesting?
It turns out, the most successful content creators in the world don’t worry about how long their content is. Instead, they apply two infinitely powerful psychological phenomena to catch, keep and capture, their audience's attention.
In this exhilarating 45-minute keynote presentation, former television producer and bestselling author Andrew Davis will show you how to keep your audience curious. You’ll be challenged to think like a reality tv editor, and he’ll show you the five things that brilliant businesses do to transform their content from boring to brilliant. More importantly, you'll learn the simple secret to creating infinitely engaging content.
What's the secret? You'll have to wait and see.
The Loyalty Loop
How small things add up to big business.
We spend a lot of time telling our clients how different we are. But conduct an online search for the services we provide and you’ll quickly find that you and your competitors all sound the same. It’s time we stop telling people we’re different. Start showing them you’re different.
It turns out one of the most effective ways to grow our business isn’t filling a funnel with low-quality leads. Instead, treat your loyal clients as your most valuable asset. It’s time to exploit your loyalty loop.
The loyalty loop leverages your existing clients to drive a steady stream of highly valuable, high-margin, new business.
In this exhilarating, hour-long, keynote address, best-selling author and marketing guru Andrew Davis, will help you harness the power of the new consumer experience. You’ll learn how to build anticipation, harness the honeymoon period, and drive inspirational moments that result in new business. Whether you're interested in increasing demand or increasing awareness for the products and services you sell, the Loyalty Loop is designed to build a powerful engine that never sleeps.
You’ll leave inspired to re-think the way you win over new clients and transform the way you service the customers you already own.
Are you ready to embrace the Loyalty Loop?
How brilliant brands create a sudden urge to act!
We’re splendid at inspiring people to click. We create great content and smart creative. We target specific audiences, and it works. But what if we went big? Much bigger. What happens when you think like a television executive?
In this exhilarating hour-long presentation, author and former television producer Andrew Davis will teach us the five secrets to telling stories that inspire demand. You’ll learn how to use Google Trends to identify opportunities and even measure your impact in the market. He’ll encourage you to own the entire consumer journey by delivering moments of inspiration.
You’ll walk away ready to create your moments that inspire new customers and clients to act in predictable and repeatable ways that drive big revenue.
Are you ready to be inspired?
The Laws of Attraction
How daring destinations turn serendipity into success.
As travel industry insiders, we’re good at marketing the attractions, virtues, and values of the places we promote. We create compelling imagery, poetic prose and produce wonderful videos all designed to inspire others to come to visit. But who exactly are we trying to attract?
It turns out some of the most successful destinations are places you’ve likely never heard of. These destinations have leveraged the power of the online world to get rich by targeting a niche. They’ve inspired entire communities to visit their cities and towns by understanding their passions and catering specifically to their emotions.
Over the past three years, former television producer, and marketing agency executive Andrew Davis, visited 50 cities and towns to determine why some places are booming and others are bust. It turns out that the places seeing unparalleled success do one thing most of us don’t: they stake their claim.
In this exhilarating hour-long presentation, Andrew Davis will teach us the five secrets to leveraging the power of the online world to create content that creates a moment of inspiration. You’ll learn how to send people on a journey they never expected. But most importantly, you’ll learn how to stake your claim.
Are you ready to turn serendipity into strategy?