Future - Ready
THE FUTURE OF TOMORROW’S TECHNOLOGY ON TODAY
Technology should bring people together, not push them apart. In this program, Brian teaches how to leverage new technology and collaboration tools in order to achieve better business results. (Spoiler alert… his advice might surprise you!)
Before you focus on the next shiny object, you must first set the course for your business, learn how to embrace innovation, and identify the right technology for today.
In this program, individuals and companies will learn:
- The process for evaluating the need for new technology in your business
- Future trends that will impact your industry and your customers
- How to increase collaboration, not distract from it
- The impact technology has on productivity
- Stop using technology to solve people problems
Shrink the Distance
THE FUTURE OF AN INNOVATIVE WORKFORCE
Brian was the first government contractor to brief the Joint Chiefs of Staff at the Pentagon and not wear a suit and tie. The result of his presentation (on recruiting government employees) sparked a conversation around the importance of conformity versus empowering people for success. He paved the way for positive change in the toughest, regulated environment.
Everyone gets excited about new trends and technologies, but successful adoption of new ideas requires a culture that enables and supports change.
In this program, individuals and companies will learn:
- Create a culture that teaches self-awareness at every level
- Empower your employees to know what they don’t know
- Understand the motivational drivers of your employees and team members
- Uncover strengths and weaknesses to identify the right leader for the right project
- Recognize employees who are digitally connected versus digitally unplugged
- Foster cross-generational collaboration that connects change, community, and a shared purpose
Press the Damn Button
THE FUTURE OF FIRST IMPRESSIONS
Technology should bring people together, not push them apart. In this program, Brian teaches how to leverage new technology and collaboration tools in order to achieve better business results. (Spoiler alert… his advice might surprise you!)
Before you focus on the next shiny object, you must first set the course for your business, learn how to embrace innovation, and identify the right technology for today.
In this program, individuals and companies will learn:
- The process for evaluating the need for new technology in your business
- Future trends that will impact your industry and your customersHow to increase collaboration, not distract from it
- The impact technology has on productivityStop using technology to solve people problems
Think Like a Fan
THE FUTURE OF MARKETING IS RELATABILITY
Your marketing success isn’t determined by you (the brand); it’s determined by your customers. Contrary to popular belief, customers don’t have a short attention span… they just have no time or patience for crappy content.
In order to reach your customers in the ways and places they prefer, you must create marketing from their perspective. This program teaches how to think like your ideal customer – and connect your story to their story.
By engaging with customers where they are today, and listening to where they will be tomorrow, you will also uncover who [and what] influences them.
In today’s world, you can no longer expect customers to come to you… you must learn new ways to connect with them where they are.
In this program, individuals and companies will learn:
- Change your marketing from talking at your customers to talking with them
- Turn customers into fans and fans into influencersEmpower user-generated content, influencer marketing, and employee advocacy
- Identify who your customers are – and how and where they want to receive information
- Amplify your offline experiences
- Reach the influencers who influence the people making the buying decisions
Digital Empathy
The Synergy Between Technology, Innovation, and Emotional connection
Every business today is in the business of trust and as the layers of our business world are expanded through innovation the importance of storytelling and relatability increase in importance and value. As we’ve learned over the last 10 years that although the world is more digitally connected and digitally dependent many business practices still ring true requiring us to shift our mindset for how digital innovation will replace what we do offline to how can digital innovation amplify, scale and simulate what we do in the real world.
In this presentation, Brian will walk through the strategies and innovations that are being used today and what will be used in the future to convey raw emotion and immersive storytelling enabling businesses to truly reach out and touch their consumers virtually.
The audience will walk away with:
• An understanding of today’s digitally native consumer behaviors and the mindset required to integrate and leverage emotional intelligence in today’s business.
• Examples and scenarios where technologies such as artificial intelligence, augmented reality, virtual reality and deep learning are being leveraged to provide personalized virtual experiences.
• The 3 T’s required to create synergy between our need to humanize and personalize our business while innovating and leveraging technology and social media.
• A game plan to study and track the emotional storytelling being used today while inspiring them to create a strategy that will set them up for leveraging the dynamic virtual emotions available via the innovations of tomorrow.
Future-Proof
How Cross-Generational Collaboration Empower Change, Community, and a Shared Purpose
In this program, Brian bridges the gaps between generations in the workplace and creates a deeper understanding of today’s consumers and how they like to receive information.
Audiences will walk away inspired and motivated with an understanding of the following:
• How to capture the attend of your customers and maintain it
• Millennials make up over 50% of today’s workforce. Creating personas in marketing around those born during certain years can be valuable, but with a multi-generational workforce, it’s essential to understand that a millennial mindset is not restricted to employees of a certain age.
• It’s not about the year you were born; it’s your willingness to embrace change, collaboration, and community
• Collaboration isn’t about everyone having a task. Successful collaboration enables everyone to focus on what they do the best. Not every employee needs to be a social employee, but every employee plays an important role in a brand’s storytelling efforts.
• Digital and social business tools enable scale, management, and reporting. Too often, however, tools are thrown at people’s problems. Your marketing goal should be to address human needs before technology.
The most important role for virtual events in 2020 is the face of the event, the event host. In addition to keynote speaking, Brian is an event host and emcee, where he advises speakers and sponsors, helping them understand what it means to be interactive. As an emcee, Brian helps to foster conversation and interactions in chat rooms and understands the importance of both produced and live video components.
