$20,000 - $30,000
Clara Shih is Chief Executive Officer and Founder of Hearsay Social and a pioneer in the social media industry. Hearsay Social is the leading social sales and marketing platform, empowering the world’s largest companies to build stronger customer relationships, grow revenue, and bolster their brands across social networks. In 2007, Clara developed the first social business application, called Faceforce, and subsequently authored the New York Times-featured bestseller, The Facebook Era: Tapping Online Social Networks to Market, Sell and Innovate, now used as a marketing textbook at Harvard Business School. Clara has been named one of Fortune’s Most Powerful Women Entrepreneurs, Fast Company’s Most Influential People in Technology, and one of Businessweek’s Top Young Entrepreneurs.
Clara is a member of the Starbucks Board of Directors and previously served in a variety of technical, product, and marketing roles at Google, Microsoft, and Salesforce.com. She graduated #1 in Computer Science at Stanford University, where she also received an MS in Computer Science – User Experience and Design. Clara also holds an MS in Internet Studies from Oxford University, where she studied as a U.S. Marshall Scholar.
The Social Selling Revolution: How LinkedIn, Facebook, and Twitter are Transforming How Agents Sell
Every day, a billion people share the most important moments of their lives on social media, from new jobs to newborns -- and everything in between. Your own social networks are full of these “social signals” and your competitors are acting on this information in real time. The days of cold outreach are over-- today's savvy agents leverage these real-time insights to get smart about whom to reach out to, when to reach out, and what to say as well as to build deep lasting relationships that result in renewal, upsell, and referrals. Bestselling author, social media expert and Silicon Valley tech CEO Clara Shih will walk through how to succeed in today's radically different selling environment.
Comprehensive Facebook Marketing PlayBook
Thanks to Facebook, people are sharing more about themselves online than ever before. Not only is this affecting personal relationships, marketers too can use this information to better target their messages. The ultimate holy grail for marketers is a 100% response rate for their campaigns. The data shows unequivocally: response rates go up dramatically when the communication feels personalized or is endorsed by a friend. With hyper targeting, news feeds, and retweets, Facebook and Twitter give us the opportunity do both. Marketers need to be where their customers are and communicate via the channels preferred by their audiences. Increasingly, this is on Facebook. To be successful in the Facebook Era, marketers need to master the new skillset and consumer psychology of the social web.
Lean Startup Principles for Sales
Startup Lessons Learned explores what it takes to succeed in building a lean startup. The goal is to give practitioners and students of the lean startup methodology the opportunity to hear insights from leaders in embracing and deploying the core principles of the lean startup methodology. The day-long event will feature a mix of panels and talks focused on the key challenges and issues that technical and market-facing people at startups need to understand in order to succeed in building successful lean startups.
7 Habits of Successful Facebook Marketers
Every marketer knows that social media is “important”. The question is how to actually put the channel to work in a revenue-generation program. Now, DMCNY gives you an opportunity to explore possible answers with nationally-known social media strategist and author Clara Shih. How B2C and B2B marketers engage audiences with timely content and memorable campaigns Using compelling case studies from successful brands, Ms. Shih will take us through the process of going where your customers are, grabbing their attention and delivering results to the bottom line.
The Future of Distribution and Marketing
Staying Relevant in the Digital Era: "All aspects of human life are being digitized," said Geoffrey Moore. Financial services firms have three choices: ignore, innovate, or die.
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