901-754-9404
My List0

We've now made it easier for you to research and save your favorite keynotes speakers. Click on the + sign to add a speaker to your Speaker List and email your favorites to colleagues and friends.

using System.Text.RegularExpressions;
Grant McCracken , Social Media Speaker

Grant McCracken

    • Author, Chief Culture Officer
Full Bio
In Person-Fee 🛈

$10,000 - $15,000

Virtual Fee:

Please Inquire

Travels From

Connecticut

Culture to Advance Innovation: Grant McCracken at TEDxHarlem

Culture to Advance Innovation: Grant McCracken at TEDxHarlem

Grant McCracken Speaker Biography


Trained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and business for 25 years.

He has been featured on the Oprah Winfrey Show and worked for many organizations including Timberland, New York Historical Society, Diageo, IKEA, Sesame Street, Nike and Kimberly Clark.
He started the Institute of Contemporary Culture at the Royal Ontario Museum, where he did the first museum exhibit on youth cultures.

He has taught at the University of Cambridge, MIT and the Harvard Business School.

He is a long time student of culture and commerce. Many academics prefer to look askance at interactions of culture and commerce.  He has explored this theme in two books: Culture and Consumption I, and Culture and Consumption II.

He has also looked at how Americans invent and reinvent themselves.  He had explored this theme in two more books: Big Hair and Transformations: identity construction in a contemporary culture.

He is the student of American culture. Plenitude published in 1997 looked at the new explosive growth of contemporary culture. In Flock and Flow, he shows how contemporary culture and commerce change.

Two years ago, Grant McCracken published a book called Chief Culture Officer with Basic Books that argues that culture now creates so much opportunity and danger for the organization that need senior managers who focus on it full time.  He is hoping this will create a new occupational destination for graduates in the arts and humanities.  

This spring McCracken is publishing a book called Culturematic with the Harvard Business Review Press.

To book business culture speaker Grant McCracken call Executive Speakers Bureau at 901-754-9404.

Chief Culture Officer

This talk comes from Grant McCracken's award winning book of the same title.  The ability to understand and act on culture is becoming the corporation's new competitive advantage.  Some corporations do it well: Nike, Apple, Starbucks.  Others have done it badly   It is time for the corporation to improve its game, to get as good at culture as it is at management, finance, human capital and technology.  Culture is our "last mile," the core competence the corporation must master now to flourish in the world.  This talk is filled with many great examples and how tos.

10 Tools: How to Build Brands in a Digital World

The digital revolution is changing what the consumer wants from the brand.  We are beginning to see that brands and consumers can work together, in the creation of new content and value, in new acts of collaboration.   It's time for brands to dive into the digital revolution.  The opportunities are astounding.

Financial Marketing: Climbing the Value Hierarchy

Looks at the big problems that interfere with marketing for capital markets. Specifically, it looks at three generations of this marketing: 1) the early days, 2) best practice right now and 3) what the future holds. Financial services have been perhaps the most challenging area of marketing. Consumers are often confused, innumerate and frightened. But this means there are tremendous opportunities for those prepared to break with the old paradigm and embrace a cultural approach.

How I Almost Lost Control of my Bladder on the Oprah Winfrey Show

American culture is more and more a celebrity culture.  But we don't really understand why celebrities matter so much to us, and this means that the corporation has much to learn here.  (The art of celebrity endorsement is particularly terrible.)  This talk is about what our love of celebrities says about us as a culture, and how we can turn this knowledge to our advantage in the marketplace.  

Related Speakers

Jack Sims, Peak Performance Speaker

Jack Sims

Profitability

Gail Tolstoi-Miller

Gail Tolstoi-Miller

Award-winning career coach

Karin Hurt, Speaker

Karin Hurt

Founder & CEO of Let's Grow Leaders

JP Kuehlwein, speaker

JP Kuehlwein

Creating 'Ueber-Brands' - Iconic Brands that Warrant Premium Pricing and Profits

Jon Gordon, Personal Growth Speaker

Jon Gordon

Developing Positive

Lisa McInnes-Smith keynote speaker

Lisa McInnes-Smith

International Speaker Instrumental in the Transformation of People’s Careers and Relationships

Gerd Leonhard, speaker

Gerd Leonhard

Futurist & Humanist

Rob Schiffman keynote speaker

Rob Schiffmann

Interactive Corporate Emcee

Andrew Hazen

Andrew Hazen

Founder & CEO

Michelle McKenna, speaker

Michelle McKenna

Chief Information Officer

Krish Dhanam, speaker

Krish Dhanam

Success and Peak Performance

Mark Schaefer, speaker

Mark Schaefer

Globally-recognized marketing and social media keynote speaker

Reviews

Testimonials

Everyone on the ESB team has been great to work with for our events. Looking forward to keep working with ESB!

Plexus Worldwide

We had a positive experience with ESB. Matt Meyer is a great communicator and easy to get a hold of. His helped us through the process to mak..

BNSF

ESB was patient, thorough, and responsive during the planning process. Thank you for making this such a great experience for us!

ConnectWise

ESB supported our needs and the needs of our speaker throughout the entire process. I highly recommend working with ESB to find your next spe..

DogWatch

"It's always a pleasure to work with ESB. Very professional and personable staff. Thanks!"

Testimonial | Texas Society of Architects

"Excellent! Thank you for being a true partner to our organization and its development."

HCA Healthcare

"They are the only speakers bureau I will even consider using!"

Testimonial | Youth Villages

A wonderful bureau to work with! Big ups to everyone who helped make our event a success. Fingers crossed we get the chance to collaborate fo..

MDRT | Testimonial

"As always, you are the best most responsive speaker bureau I've ever worked with!"

Image Media

Angela Schelp was a great partner in finding the right kick-off speaker for our conference. This was my first conference identifying the keyn..

CubeSmart
Need Suggestions? Have Questions?

Need Suggestions? Have Questions?

Call to discuss how we can you help find the right speaker(s) for your organization.

© 2024 Executive Speakers Bureau. All Rights Reserved.

Design and Developed by eBiz Solutions

Get Ideas in 1 hour or less

Executive Speakers Bureau consistently receives praises about our speed and efficiency. From the beginning of your event planning, our extensive online speaker database and resourceful staff allow us to quickly equip you with the best speaker for your event.

Need a last minute speaker? No worries. Our speed and efficiency help us give you ideas for speakers in one hour or less.

Please fill in information below