With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a night club and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales. This unique combination of shrewd thinking, innovative problem solving, budgeting on a shoestring, and a lot of hard work, came to be known as "Street Fighting."
Mr. Slutsky's Street Fighting program has received a great deal of national media attention including The Wall Street Journal, USA Today, Success, Inc Magazine, CNN, Sally Jesse Raphael, and is a regular on the PBS series, Small Business Today and CNN-fn's Who's In Charge. He is also a contributor to the best seller,Chicken Soup for the Soul at Work.
Jeff Slutsky's Street Fighter client list includes AT&T, American Express, Walt Disney, KNBC, Pizza Hut, Honda, Sony, Goodyear, Marvel Comics, The City of Dallas, the State of Arkansas, and Country of India.
Mr. Slutsky is the President and Founder of Street Fighter Marketing in Columbus, Ohio that specializes in teaching businesses how to market, promote, and increase sales on a shoestring budget. He and his brother, Marc Slutsky, have authored and published eight books, several DVD's and six video training tapes.
The Street Fighter's Attitude
Doing More With Less!
This motivational keynote is thought-provoking, entertaining, and filled with countless anecdotes and real examples that bring these proven strategies to life. Your audience discovers innovative, clever, and shrewd tactics that allow them to effectively compete.
How to Thrive Change And Adversity
Things happen beyond your control. You have to deal with and make the best of it. Complaining and blaming doesn't improve it and keeps you from reaching your ultimate goals.
Secrets of Creative Problem Solving
You're asked to solve problems and do more with less money, less staff, less resources. To do this, you need to use your creativity to pick up the slack. "Brains Over Bucks" is the battle cry for the new millennium. Work smart and hard.
Keep Your Promises and Grow Your Success
When you make a promise, you make good on it, no matter what it takes. Your personal reputation is your most valuable asset.
Treat Customers and Colleagues with Respect, and Always Come Out Ahead
Sadly, it has almost become fashionable to be rude. Nobody wants to be abused. When you can get what you want from people and do it respectfully and professionally, your level of success will take a quantum leap.
Persuasive Communication Techniques that Help You Sell Your Idea or Product
The keystone of anyone in business is the ability to persuade. Powerful Persuasion consists of three elements: 1) Active Listening 2) Asking the Right Questions 3) Correctly Interpreting What People Really Mean
Know the Power of Persistence
In a culture of instant gratification and fear of rejection, you become successful by continual good effort.
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