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Jocko Willink

Jocko Willink

    • Former Navy SEAL & CEO/Co-founder of Echelon Front
    • NYT bestselling author of: Extreme Ownership and Dichotomy of Leadership
    • Leadership instructor, speaker and strategic advisor
Full Bio
In Person-Fee 🛈

Over $100,000

Virtual Fee:

$50,000 - $100,000

Travels From




Why Discipline Equals Freedom - Jocko Willink

Why Discipline Equals Freedom - Jocko Willink

Jocko Willink Speaker Biography

After two decades of service as a Navy SEAL, John “Jocko” Willink knows a thing or two about leading people in trying situations. It is with that experience that Willink is able to offer unparalleled insight into leadership, team management and more.

Over his 20 year career, Willink served as both enlisted and as an officer and has received numerous accolades and distinctions for his service. Perhaps most notably, Willink led Task Unit Bruiser, SEAL Team THREE in some of the war in Iraq’s toughest, continuous urban combat as part of The Battle of Ramadi. Under his leadership, Task Unit Bruiser played a crucial role in the re-taking of the city of Ramadi and restoring stability to the once violent city. As a result, his task unit became the most highly decorated Special Operations Unit of the Iraq War.

After Ramadi, Willink went on to serve as the Officer-in-Charge of Naval Special Warfare Group One Detachment for three years, where he designed, developed and oversaw the training of all West Coast SEAL Teams. With his training, SEAL Platoons and Troops were prepared for harsh and violent combat scenarios similar to those faced by his unit in Iraq. While serving in this post, Willink also led the charge for the doctrinalization of leadership curriculum within the SEALs and personally trained, instructed and mentored SEAL officers.

For his tour in Iraq as a platoon commander, Willink received the Bronze Star with Combat “V” and for his leadership of Task Unit Bruiser, he was awarded the Silver Star. Willink has also received a number of other awards recognizing personal and unit achievements during his career. Willink is now one of the co-founders of Echelon Front, a leadership training and consulting group that uses the lessons and skills learned by Willink and co-founder/fellow Navy SEAL, Leif Babin, during their military service to educate, train, mentor, and inspire leaders and organizations to achieve total victory. Echelon Front offers unmatched solutions in leadership, strategy, innovation, management, team building, contingency planning and crisis management developed and proven in the U.S. Navy SEAL Teams.

A fan of mixed martial arts, Willink has earned a black belt in Brazilian Jiu-Jitsu from world champion Dean Lister, has competed in Submission Grappling on the national level, and has trained dozens of professional fighters. He has also coached and cornered for a number of fighters in King of the Cage, Pride, and UFC events.

Willink resides in San Diego, California where he is also a co-founder and the Operations Officer for Victory MMA and Fitness, a MMA training facility





STRATEGIC ADVISING – Virtual Executive Coaching, Small Group or 1-on-1 Advising

Individual coaching sessions enable personalized growth, development, and application of the principles of Extreme Ownership to overcome leadership challenges.

Initial sessions are structured to quickly get familiar with your company, organizational and positional friction, and areas of focus for leadership development.

Jocko utilizes a proprietary leadership assessment tool to identify areas of growth for individuals. The tool can be run as both a self-assessment and a 360-degree assessment. Results of the 360-degree survey provide objective insight into leaders’ hidden strengths, weaknesses, and blind spots. The output of the tool is used during strategic advising sessions to focus the conversations to help to increase a leader’s self-awareness, a key skill in the most effective leaders in combat and in business.

• Programs are structured in one, two, or three-month increments, with weekly calls varying from 30-60 minutes.

• Instructor(s): Single or Multiple Instructors

• Platform: Video via Zoom, Skype for Business, or preferred video teleconference provider; Audio via conference call


WEBINAR – Live Online Leadership Training and Development

Focused online webinars provide a remote training session tailored to client needs, concentrating on key concepts for each specific group of attendees. The interactive webinars identify the most pertinent subjects and create a granular understanding of how to actually apply the leadership principles to solve the most pressing problems. There are also opportunities to conduct experiential learning through live presentations to reinforce how the lessons apply directly to your team.

A standard webinar presentation includes a 20-60 minute topic presentation plus a 30-minute interactive Q&A session with webinar participants. Topics will be customized to meet the specific needs of your team


• Single session or multi-session packages available

• Instructor(s): Single or Multiple Instructors

• Platform: Video via Zoom, Skype for Business, or preferred video teleconference provider; or Audio via conference call

• Duration: 50-90 minutes I duration

• 50 minutes - 20-minute presentation / 30-minute Q&A

• 60 minutes - 30-minute presentation / 30-minute Q&A

• 75 minutes - 45-minute presentation / 30-minute Q&A

• 90 minutes - 60-minute presentation / 30-minute Q&A


WEBINAR – Live Online Leadership Training and Development

Topics are customizable based on client needs, and can include topics such as:

Cover and Move: Implementing Virtual Task Organization and Collaboration

• Define roles, responsibilities, and overlaps

• Organize tasks for disaggregated teams

• Strengthen relationships

Simple: Ensuring Everyone Understands the Mission

• Redefine and simplify the immediate mission

• Communicate changes to the mission

• Verify understanding of those changes

Prioritize and Execute: Focusing on the Highest Priority

• Ensure company success is paramount

• Reprioritize as the information changes

• Detach from emotion before making decisions

Decentralized Command: Leading Remote Teams

• Simplify your mission statement

• Communicate broader strategic goals

• Define new decision-making parameters

• Engage the entire team to provide solutions

• Explain the why behind the implementation plan

Decisiveness Amid Uncertainty: Leading During a Crisis

• Accept there are no perfect solutions

• Determine the quality of information

• Iterative decision making (OODA Loop)

Creating Belief: Providing Reassurance and Focus

• Tell the truth

• Have tough conversations

• Identify uncertainty and build plans

• Layout strategic priorities and resource limitations

• Seek input on ways to innovate and adapt

Discipline Equals Freedom: Succeeding in a “Work From Home” Environment

• Build and share a schedule and priority list among team

• Develop flexible time management processes

• Create Standard Operating Procedures (SOPs) where needed


KEYNOTE PRESENTATION – Live Online or Pre-Recorded Briefing

A remote Keynote Presentation consists of a 45-minute briefing focused on the foundational principles of Extreme Ownership and the fundamental 4 Laws of Combat. The keynotes are extremely engaging, and the content resonates with leaders in any capacity and at any level of leadership. The instructors creatively weave powerful SEAL and TOPGUN combat stories with business examples to convey pragmatic leadership concepts and principles.

This presentation will deliver a memorable and lasting keynote that will not only inspire people in your organization but also give them tools and techniques to more effectively lead both in their professional and personal lives.


• Pre-recorded video or live sessions available

• Instructor(s): Single or Multiple Instructors

• Platform: Pre-recorded video for internal sharing or live via Zoom, Skype for Business, or preferred video teleconference

• Duration: 60 minutes, including 45 minutes keynote presentation / 15-minute Q&A with participants or moderated Q&A with company point of contact


Extreme Ownership: Leadership is the most important thing on the battlefield

Battle-tested concepts of combat leadership that directly correlate to all leadership situations on and off the battlefield. We don’t teach theory learned in a classroom. We teach tried, tested, and proven combat leadership principles and strategies learned on the front lines of the war on terror. 


Discipline Equals Freedom: The Dichotomy of Leadership

The key to effective leadership is balance. Leaders will constantly be faced with opposing forces that must be balanced in order to succeed. We discuss how to identify and constantly make adjustments to those opposing forces to lead every member of your team effectively.


The Laws of Combat: Dominate Your Battlefield, Lead and Win

The laws of combat were learned on the battlefield of Ramadi, but they apply everywhere. Whether in business, personal, or life implementing the four laws of combat are required to succeed. Cover and Move, Simple, Prioritize and Execute, and Decentralized Command: these are the laws that lead to winning.


Observe, Orient, Decide and Act: The OODA Loop for analytical decision making

*Please Note: This theme is specific to Dave Berke

Developed and implemented by fighter pilots from TOPGUN to combat, the decision-making process is critical to success in any competition. We explore the analytical tools used to assess the world around us and make rapid decisions. The OODA loop and Extreme Ownership are connected and ensure you stay ahead of the competition, and win.


Combat Leadership: Build High Performance, Winning Teams

Although combat is different from any other environment in the world, the traits and qualities needed to succeed are exactly the same. The presentation will focus on leading in dynamic situations. Simple and direct, yet simultaneously strategic and diplomatic, these leadership concepts are designed to get your team executing at the highest level possible. Take advantage and implement the lessons learned from the harshest teacher: war.


Safety & Risk Mitigation: Default Aggressive

At Echelon Front, we preach a Default Aggressive mindset. But being aggressive while solving safety and risk issues requires a solid foundation and understanding of why we do what we do. We discuss the benefit to establishing Standard Operating Procedures (SOPs) for all of your team. Then we teach how to take aggressive actions to mitigate risk and fix problems before they do damage.


Mission Planning: How the military planning model applies to business

Designed to create alignment across your entire industry, the planning process is critical to create understanding, buy-in, and commitment to mission accomplishment. We teach the military’s approach to mission planning, then conduct training that shows how it applies directly to you and your team. We culminate with exercises specific to your needs and establish the process and path toward setting a vision and accomplishing your mission

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