Kyle has quickly built a reputation for an excellent in-depth understanding of the application of social and digital media for both small businesses and large corporations. He has currently taught over 175 companies and businesses across the world. Kyle is author of two books: Twitter Marketing for Dummies (Wiley, 2009) and Branding Yourself (Pearson, 2010). The second edition of Twitter Marketing for Dummies will also be released in 2011. Recognized both locally and globally for his knowledge of social media, he is routinely invited to share his expertise with audiences all over the world. Kyle writes a regular blog at KyleLacy.com that is featured on the AdAge 150 and the Wall Street Journal Online.
SOCIAL COMMERCE, NOT MEDIA
As we know,social media is not a tool to create presence, but a tool to create advocacy, commerce and brand loyalty. Having a Facebook page with fans is not a strategy nor is assigning a passionate media savvy young intern or employee to the project. Like websites were to commerce in the mid-90’s, so is social media today--it can no longer be an experimental communication tool. Instead, compelling users to generate content, to tell the story, build your business and drive commerce, joining is this media’s intended and most powerful application.
To do so, social media should be integrated with all media and disciplined to achieve a measurable results. We call it “social commerce.” Social commerce requires as much planning and thought as does an ad campaign. Conference wide training is needed in order to fully understand the idea of social media and social commerce.
Custom Social Media Presentation
We will design a presentation to be specific not only to your attendees but to your specific demands of the industry. The course will give your attendees all the necessary tools it needs to begin using social media the minute they leave. Below you will find a list of the suggested components that will be used in your training session:
• The Future of Online Communication - We begin with a short presentation that helps shift the way your team thinks about communication. This is necessary to help get “buy-in” from the attendees and get everyone on the same page.
• Overview of Social Media - Moving forward, we teach the fundamental components of social media and how to be successful using the tools. We show your attendees the productivity tools that few people know of or know how to use and use the right way.
• Strategy Development - Most people think that once they know how to use the tools, it’s time to begin. However, we believe that everything in business has to have a purpose; there must be goals we are trying to reach. We will teach your attendees the components of a successful social media strategy and the top ways to use the tools for business and communication.
• The Take-Away - Give an example of other companies (in your industry) using social media the right and some actionable items to take away from the session.
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