Smart business leaders (and leaders-to-be), marketers and sales professionals know who to turn to for the ideas and insights they need to grow their organizations and their careers; Larry Mersereau, CTC.
Niched as a business growth revivalist, he is the author of four books on the topic and a professional speaker who addresses dozens of audiences, in a broad range of industries every year. He’s the only keynote speaker who shares the simple, doable… effective growth strategies and tactics that made his books so popular and have helped so many businesses and individuals succeed. To book larry Mersereau to speak at your next event, call Executive Speakers Bureau at 901-754-9404.
STAND OUT! Differentiate or Disappear is the popular program based on Larry’s latest book (by the same title). Your audience will learn how to create and promote a powerful brand identity for their organizations, complete with winning value propositions, growth strategies and business development tactics. It makes a great general session/keynote presentation, or a nuts-and-bolts education session.
Stand Out…or Step Aside is a new twist on Larry’s book: STAND OUT! It applies the differentiation and promotion strategies in the book to helping the individual establish and grow their own personal brand. Any group interested in personal and professional development will enjoy this program. They’ll learn how to stand out from the crowd and get the promotion, the deal, the board appointment… any goal they pursue.
Leading for Growth in Challenging Times is a timely look at what leaders must do to motivate their teams (and themselves) to increase sales, improve customer retention, and grow their business despite difficult economic times. In times of turbulent change, the most dangerous thing you can do is stay the same. This program will motivate your attendees to institute positive change.
Selling from a Position of POWER is for any group of people who are responsible for their organization’s sales. It’s motivational, instructional, even entertaining. Everyone from sales management to front line sales people will take home new ideas and insights that will help them bring in more business. Business-to-business or business-to-consumer/retail, Larry will help close more deals and grow their sales and profits.
The Moment of Truth - Converting Shoppers to Buyers is for retail groups specifically. In challenging times, you can’t afford to let a single sale slip through your fingers. You spend a lot of money to draw prospect to your door. So then what? If your store and sales people don’t make them feel welcome and don’t give them good reasons to buy from you…NOW, all of that money and effort will have been wasted. This program is about converting shoppers to buyers, and buyers into evangelists (they blog, tweet, text and tell their followers wonderful things about you). We’ll look at your store through your prospects’ eyes and plan every step they’re likely to take once inside. We’ll look at where, when and how your sales people should engage them, and how to take them from lookers to buyers.
Shoestring Marketing is the title Larry’s first book. Of course, the program has evolved with media, the economy, and technology, giving audiences the latest in media selection and execution. Participants will learn market strategies that work across various platforms, and learn how to apply them specifically to everything from social media to print, broadcast, direct mail and more. Perfect for your small business group.
The Media Conundrum is a constantly-researched and updated look at where your program participants can get the maximum return from their investment in marketing. Whether it’s hours spent on social media and blogs, or dollars spent on traditional media, they want to make sure they’re getting the best possible results.
Marketing Makeover is possibly the most customized program you’ll see. Larry gets marketing materials from your attendees, then rewrites and redesigns them to make them more effective. Program participants learn how to do the same kind of makover to their own materials using Larry’s Magic Formula for Compelling Marketing Communications and simple graphic design techniques. This one is learn-by-doing at its best!
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