Maureen M. Swan is the President of MedTrend, Inc., a firm she founded in 1998 that specializes in strategic planning and analysis for the healthcare industry. MedTrend focuses on value-added, data driven strategies for doctors, hospitals, health care systems, blood centers, health associations, and health plan organizations.
Maureen Swan has over 25 years of sales, marketing, and strategic planning management experience. Prior to her eleven years with MedTrend, Maureen was Vice President, Marketing Operations and Strategic Analysis for Allina Health System, a $2.5B healthcare organization in Minneapolis, Minnesota. While at Allina, Maureen had system-wide accountability for market research, strategic and business development analysis, call center operations, and strategic planning. She led efforts to understand key marketing and strategic opportunities for Allina’s one million member health plan, 18 hospitals, and 60 physician clinics. Prior to joining Allina, Maureen held positions with Abbott Northwestern Hospital, HealthPartners, IBM, and Eastman Kodak.
Maureen Swan has worked with large health systems, medical supply organizations, physician clinics and hospitals across the country to develop strategy designed to create growth and breakthrough results. Her unique facilitation skills and strategic tools create team and organizational alignment designed to ensure success. She also has a national practice and reputation for identifying and speaking on emerging healthcare trends and the strategic implications for the health care industry.
Maureen graduated magna cum laude with an undergraduate degree in Quantitative Business Analysis from Indiana University and magna cum laude with a Masters in Healthcare Administration from the University of Minnesota where she was the recipient of the Douglass Scholarship and the James A. Hamilton Award.
Maureen Swan’s particular areas of expertise include:
Vision and strategy development for complex organizations
Market research and analysis
Healthcare trend analysis and assessment of strategic implications
Keynote talks on healthcare trends
Board and Senior Team strategic performance
Balanced scorecard measurement tools
How To Keep Patients In Town
Developing a High Performing Board
Using Healthcare Trends in Your Organization
Endgame: The Bursting of the U.S. Healthcare Bubble
You’re Married and You Didn’t Know it: How to Make Physician Relationships Work
System Affiliations: How and Why You Might Want to Hook Up
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