Story 10x: From the Impossible to the Inevitable
If you want to disrupt, inspire, and persuade—go beyond the data. You need a story. You can’t ask your team to invest in a vision or a strategy they don’t fully understand—especially when you’re challenging the status quo. Things are moving so fast, people don’t know what story they are in anymore. Getting clear on the narrative is how you navigate hypergrowth, change, and transformation. Michael Margolis, a top storytelling expert and advisor to Facebook, Google, and Uber will share his breakthrough storytelling framework for communicating disruptive ideas. You’ll learn how to inspire and influence even the most reluctant audience.
Great Leaders are Great Storytellers
Become the leader everyone is waiting for you to be. Most people think of storytelling as “once upon” fairy tales or how to tell a better anecdote. In reality, narrative is a leadership mindset and capability -- how to sell the future, humanize complex issues, and increase perceived value, often in the face of uncertainty. Michael Margolis, a top storytelling expert and advisor to Facebook, Google, and Uber will share his breakthrough storytelling framework for next-level trust and communications. You’ll learn how to inspire and influence across all levels of your organization, and increase your ability to deliver on the promise of business transformation.
Behind Every Product is a Story
People don’t buy your product or service, they buy the story that’s attached to it. Every great marketer and salesperson understands this secret. You can’t start with the data -- the story will be dead on arrival. Instead, you need to demystify and humanize what are often complex, technical business solutions. With context and emotion. That’s the power of great storytelling. Especially if your product is disruptive and challenges existing norms or habits. Michael Margolis, a top storytelling expert and advisor to Facebook, Google, and Uber will share his breakthrough storytelling model for marketers and sales teams. You’ll learn how to inspire, influence, and win business from even the most reluctant audience.
Story is Everything - How to Communicate A Disruptive Vision or Idea Story
It’s the invisible force behind every new product and service. Master it, and you literally turn the impossible into the inevitable. In this provocative, original keynote you’ll discover a new way to communicate your biggest disruptive ideas when challenging the status quo. There are 3 narrative principles that virtually guarantee your ability to inspire and influence. You’ll learn to apply the same breakthrough storytelling model embraced by leaders inside Facebook, Google, and Uber. And you’ll leave empowered with a new mindset and framework for dramatic results when the future hangs in the balance.
Getting Your Story Straight
People don’t buy your product or service, they buy the story that’s attached to it. So it’s best not to start with the data. Because despite the facts on your side, people don’t always believe the numbers. So where should you start? How do you capture the imagination? What creates empathy and relevance? Especially when your product is disruptive, world-changing, or challenges the status quo. Discover what makes a story believable, when inventing the future. In this keynote, you’ll learn from Michael Margolis, CEO of Get Storied, is an educator, anthropologist, and best-selling author. For the last 15 years, he’s taught narrative strategy to Google, Deloitte, Greenpeace, Facebook, and NASA. The son of an inventor and artist, Michael is obsessed with how to communicate world-changing ideas and innovation. He’s a 2 time TEDx speaker, featured in Fast Company, TIME, and Wired. He’s also left-handed, color-blind, and eats more chocolate than the average human. You can enjoy Michael’s story philosophy on Twitter @getstoried where he shares a feast of tips and ideas daily to 250,000 fans. Attendees will learn:
- How to tell your personal story in less than 2 minutes
- 3-part framework for getting your business story straight
- How to transform dry facts and data into a compelling narrative
- Storytelling techniques that make your breakthrough ideas stick
- How to increase the perceived value of anything you’re working on
The Future of... Storytelling and the Changing Face of our Industry
How do we better communicate the role and value of our industry in a changing world? What is the future of our field? As professionals in service to others, we often forget to claim our own voice and story. Yet if we don’t tell the story, we’re letting others tell it for us. So what are effective ways for us to tell the story, both personally and collectively? In this keynote, you’ll learn from Michael Margolis, CEO of Get Storied, an educator, anthropologist, and best-selling author. For the last 15 years, he’s taught narrative strategy to Google, NASA, Greenpeace, Deloitte, and Facebook. The son of an inventor and artist, Michael is obsessed with how to communicate world-changing ideas and innovation. Michael’s a 2 time TEDx speaker, featured in Fast Company, TIME, and Wired. He’s also left-handed, color-blind, and eats more chocolate than the average human. You can enjoy Michael’s story philosophy on Twitter @getstoried where he shares a feast of tips and ideas everyday to 250,000 fans. Attendees will learn:
- How to tell an impactful story in less than 2 minutes
- A 3-part framework for presenting strategic ideas and complex change
- Storytelling techniques as means of influence and advocacy
- How to contextualize the big disruptive trends facing our profession
- Storytelling as a leveraged tool for the future of our field
Change You Can Believe In Storytelling Strategies for Large-Scale Change Adoption
Nobody likes a change story. What we really want is a continuity story. To know at the end of the day that it’s all going to make sense. Yet change is what’s before us. So how do we make sense of this transformational change for our organization? And more importantly, how do we communicate this change to all of our people, teams, and stakeholders? How do we address the fear, disbelief, and resistance that comes with any big change? In this keynote, you’ll learn from Michael Margolis, CEO of Get Storied, an educator, cultural anthropologist, and best-selling author. For the last 15 years, he’s taught narrative strategy to Google, NASA, Greenpeace, Deloitte, and Facebook. The son of an inventor and artist, Michael is obsessed with how to communicate world-changing ideas and innovation. Michael’s a 2 time TEDx speaker, featured in Fast Company, TIME, and Wired. He’s also left-handed, color-blind, and eats more chocolate than the average human. You can enjoy Michael’s story philosophy on Twitter @getstoried where he shares a feast of tips and ideas everyday to 250,000 fans. Attendees will learn:
- How to tell an impactful story in less than 2 minutes
- A 2-part storytelling framework to dramatically convey the change
- Storytelling techniques as means of organizational transformation
- How to make room for the past, even as you embrace the future
- Storytelling as a leveraged tool for the future of our field
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