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Sara Frasca keynote speaker Exclusive
1 Review(s)

Sara Frasca

    • Inspires companies to overcome challenges by unlocking everyone’s creative power
    • Former corporate leader at General Mills and Entrepreneur of the Year, Sara can nurture innovation at any size business
    • Collaborating with Fortune 10 CEOs, entrepreneurs, artists, and teachers, Sara has uncovered the successful 5 Core Mindsets of Innovation
    • Sara brings audiences hope and optimism that they can create positive disruption, all while doing it with her warm Midwestern smile
Full Bio
In Person-Fee 🛈

$15,000 - $20,000

Virtual Fee:

$7,500 - $10,000

Travels From


Sara Frasca Innovation Keynote Speaker | Speaking Video

Sara Frasca Innovation Keynote Speaker | Speaking Video

Sara Frasca Speaking Video

Sara Frasca Speaking Video

Sara Frasca Speaker Biography

With the curiosity of Galileo and the tenacity of a street fighter, Sara Frasca is an innovation expert.

Honing her skills in senior leadership roles in both corporate America and the world of startups, Sara now serves as Chief Marketing Officer for FIREPROOF, a global business coaching firm. She helps leading organizations cultivate human imagination, build a culture of accountability, and solve complex problems to drive business growth. Sara is the go-to resource for leaders seeking a competitive advantage and sustainable success. She helps leading organizations cultivate human imagination, build a culture of innovation, and solve complex problems in creative ways.

Prior to FIREPROOF, Sara spent 13 years at General Mills in multiple leadership roles. She was also an account director at the interactive agency ePrize, leading the forefront of digital transformation for Fortune 500 brands. Sara is the founder and proud owner of Trasca & Co. Eatery and was named the 2017 Female Entrepreneur of the Year in Jacksonville, Florida.


Sara Frasca has seen thousands of companies loaded with creative buzz and big ideas. How is it that some harness their imagination to create game-changing drivers of growth and innovation while others miss the mark? The answer: the best companies have a systematic process to focus their team’s creativity into practical outputs. Frasca blends the improvisational qualities of a jazz ensemble with bleeding-edge business savvy to bring a completely fresh perspective on unleashing creativity in the organization. Her inspiring presentation delivers practical tools that can be used immediately to increase creative output and deliver bottom-line results. You’ll learn to:

Use specific techniques to harness your most powerful ideas
Apply creativity on a daily basis across all business activities and roles
Break free from the three biggest blockers of creativity
Apply best practices from the world’s most innovative companies
Avoid the five biggest creativity killers
Master the three most powerful brainstorming techniques that you’ve never even heard of
Build a culture that celebrates fresh thinking and embraces new ideas


With intense competitive pressures and mind-numbing speed, leaders seek fresh approaches for growth and innovation. As old methods become commoditized, new creative problem-solving techniques are needed more than ever. Drawing inspiration from the unlikely world of hackers, Sara Frasca has discovered a new and powerful model for leadership and organizational success. The underworld of cybercriminals contains some of the most creative people on the planet, despite their illicit motives. In this thrilling and provocative talk, Frasca takes the audience on a mind-opening journey, showing how hacking techniques can be deployed to drive legitimate business outcomes. Learning how hackers would solve your most pressing challenges using unorthodox approaches will give you a new framework for creative problem solving, growth, and innovation. You’ll learn:

Specific tools and techniques from the Five Core Mindsets and Ten Primary Tactics of Hackers
Fresh approaches to complex problem solving
How a hacker would approach your work if he or she had your job
Why unorthodox moves can lead to the best business outcomes
How to protect yourself and your company from innovation hackers of all sizes and types


With disruptive forces assaulting business from every direction, creativity has been labeled the single-most important business attribute. To succeed, leaders must be focused on creating a resilient culture where everyone’s engaged; a torrent of fresh, creative ideas needs to flow from every level of the organization. Top leaders then employ a secret weapon: a systematic approach to selecting and launching the ideas that will best drive growth and innovation. Sara Frasca weighs in with a fresh perspective on this critical leadership challenge. Frasca shows leaders how to employ her simple but effective framework to ramp up the creativity and identify/launch ideas that will break through and defy gravity. This presentation will help leaders:

Challenge assumptions and conventional wisdom
Build courage to foster responsible risk-taking
Authentically express your own creativity and tap into the hidden creativity of your team members
Develop “everyday creativity” to attack business problems of all sizes
Deploy creativity beyond R&D to reimagine processes, drive efficiency, and improve operations
Uncover fresh approaches for reinvention and growth


Entrepreneurs look at the world differently. We celebrate them for their bold vision and courage – they drive game-changing innovation that creates enormous economic success while making a profound impact on the world. What is it about the entrepreneurial mindset that helps these mavericks seize opportunity that others miss? Frasca shows leaders and organizations how to embrace the creativity, grit, and vision of a startup and then channel this approach to drive growth, innovation, efficiency, and customer delight. Sara Frasca decodes the entrepreneurial DNA to help leaders of any size company in any industry or profession:

Understand how an entrepreneur would attack their organization with the specific goal of dislodging it
Reimagine their role through the lens of an entrepreneur
Harness the ferocity of entrepreneurial thinking
Embrace “startup speed” to increase velocity in your own organization
Learn the five best approaches used by startups to create disruption
Avoid the weaknesses that plague entrepreneurs by exposing the four biggest startup death traps

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