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Stephen Denny

Stephen Denny

    Competitive Strategy and Marketing Consultant

Full Bio
Fee Range:

$15,000 - $20,000

Virtual Fee: Please Inquire
Travels From


Killing Giants

Killing Giants

Stephen Denny - demo

Stephen Denny - demo

Stephen Denny speaks about what it takes to be a “Giant Killer” – those businesses that out-maneuver the giants they face regardless of the odds – and how we can learn from these brands and apply their “thinking tools” and cultural shifts to do the impossible. 

In his keynotes, he draws on over 80 personal interviews with some of the world’s most effective business people – from Silicon Valley to the townships of South Africa, profiling over 35 (and counting) brands from 13 different countries – as well as others outside of the traditional corporate world, from professional gamblers and hostage negotiators to Hollywood screenwriters and pro football players, creating a vivid and compelling story of how to out-maneuver the giants we face in business and in life. 

Importantly, he tailors his keynotes to align with your key business priorities and conference themes through pre-event conference calls and secondary research. Each of his talks is unique and catered to you and your audience. 

The roster of companies Stephen has consulted for, spoken to or advised includes Hewlett Packard, The North Face, Altria, Campbell‘s Soup, The Conference Board, YPO Global’s “Win the PR War” London conference, Frederique Constant, Elsevier, Koodo Mobile, Vibram US, Jabra, GN Resound, PNY Technologies, Fuel Cell Energy and others, from start-ups to Global 500 players. He has also done guest lectures at a number of blue chip graduate business schools, including Wharton, Kellogg, UC Berkeley, and others, plus numerous entrepreneur forums and councils. 

Prior to consulting, he was a 20+ year senior marketing executive having managed the people, strategy and budgets at brand name technology companies like Sony, Onstar, Iomega and Plantronics. He has deep experience in both B2B and B2C marketing and has been recognized as a highly creative, “out of the box” strategist. 

He has lived and worked in the US and Japan, holds several patents and has an MBA from the Wharton School. 

To book Stephen Denny call Executive Speakers Bureau at 901-754-9404.


3 Areas of Excellence That Define How Davids Topple Goliaths 

Categories: Strategy, Management, Marketing, Strategic Transformation 

Patterns emerge from the interviews and stories I’ve written about in Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. The leaders of these brands that have successfully out-maneuvered the giants they face see things differently than the rest of their peers. They have learned how to view the battlefield from vantage points that others have missed, which allows them to see things that most everyone else fails to notice. 

Some of these learnings cut against the grain of “common knowledge.” Others seem obvious, but their nuances reveal a startling shift into new territory. All of them can be applied to your business. 

The compiled teachings of over eighty of the world’s top business thinkers – as well as experts from decidedly other walks of life, from professional gamblers and hostage negotiators to Hollywood screenwriters and pro athletes – can inspire and galvanize any business leader. These business leaders and their combined wisdom come from a diverse set of industries, from technology to consumer packaged goods to professional services, and from every continent on the globe. 

What audience members will take away:

  • Understand how to Seize the Narrative and hijack the conversation in the marketplace to a place where giant killers know they can beat the giants they face. 
  • Learn how to Change the Rules of the Game and proactively take advantage of shifts in the structures, interactions and perceptions of our market – before the giants do. 
  • Master the art of Translating Ideas into Action by applying the lessons gathered from leaders who have successfully implemented “speed cultures” in their organizations to not just make decisions faster – but better, too. 



How Vision, Insight and Culture Define Modern Day “Davids” 

Categories: Leadership, Executive Development, Transformation, Strategy, Management 

Being a modern day “David” isn’t always about being brash, outlandish, edgy or provocative – it’s about creating winnable fights against larger competitors who, on paper, should be able to crush you… but for some reason, either can’t seem to beat you in the market or, often, has no interest in fighting you at all. 

Leading a Giant Killer organization requires a unique ability to articulate a vision far bigger and more inclusive than the narrow confines of your category. It requires the ability to see opportunities and spot trends that are often hidden in plain sight. And it requires the discipline to plan proactively to take advantage of every sudden market shift and competitive move that happens. 

We don’t have the people, the budgets or even the time we had a few short years ago. What we do have is ingenuity and the drive to do what appears to be impossible: to topple the Goliath in your industry. 

Drawing on over 80 interviews with some of the world’s most effective business leaders – as well as experts from decidedly other walks of life, from professional gamblers and hostage negotiators to Hollywood screenwriters and pro athletes – we will discuss both the theory and the practice of how leadership can transform a company or an entire industry. 

What audience members will take away: 

  • How to create a vision bigger than your category that allows you to take a leadership role in your industry – even when you’re not the biggest player. 
  • How to see what others miss, spotting opportunities proactively – on purpose – using best in class thinking tools. 
  • Forging a culture that rewards speed, flexibility and ruthless execution so that nothing your market or your competitors do is wasted. 



Creating Sustainable, Repeatable Success— Even When Facing Goliaths 

Categories: Innovation, Strategy, Management, Marketing, Strategic Transformation 

Innovation isn’t creativity. It isn’t being “entrepreneurial.” It’s about creating a sustainable process that works within your internal system that speaks your internal culture’s language and delivers on your organization’s strategic priorities that consistently produces products and services that your market rewards you for. 

Innovation is a hallmark of those companies we call, “Giant Killers” – those companies that seemingly do the impossible task of toppling the giants they face in the market, all without the resources or the budgets that their giants take for granted. 

Giant Killer innovation goes on a deep dive into shifting the structures of industries on purpose, allowing leadership to move the conversation in the marketplace to a place they know they can win – and where the giant will fear to fight. We will discuss how successful Giant Killers have changed the rules of the game and created new and innovative solutions to age-old problems – and how we can do this on purpose. And lastly, we’ll discuss in depth not just why speed-based cultures are good – but specifically how you can begin to instill one in your organization or your team today, before you even leave the room. 

What audience members will take away: 

  • How Questioning the Givens rigorously changes how product development, marketing, and even human resources looks at their roles. 
  • How Changing the Rules of the Game by re-writing the rules of your industry help you seize the narrative and hijack the conversation in your marketplace. 
  • How creating a Speed-Based culture not only will allow you to make decisions faster – it will allow you to make decisions better.

Speaking Topics:

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