Ted Wright helps audiences realize marketing concepts in ways they have NEVER perceived them. When you identify the people most likely to talk about your brand and then use creative strategies to encourage communications between those influencers and members of their social network, you create the most effective technique available for growing your brand and increasing your sales.
Speaker, Author, and CEO of Fizz, Ted Wright has been at the forefront of word of mouth marketing for years. He has contributed to several consumer revolutions in the United States, including the resurgence of Pabst Blue Ribbon among urban hipsters and the adoption of Chocolate Milk among athletes. He works to take his clients such as Bissell, Intuit, AT&T, and Intel, among many others, to the next level and beyond.
Ted leads his crew of professionals from Fizz’s offices in Atlanta, where they consistently deliver triple-digit ROI on their clients’ marketing investments and have become a global leader in word of mouth marketing with clients on every continent.
Ted's primary goal for each presentation is to leave attendees inspired to be better marketers so they can sell more stuff to more people, more often, for more money.
How to Create Conversations That Sell
Today's consumers are suspicious about marketing. Many consumers don't believe companies are telling the truth. Yet, conversations about brands, products, and services are happening every day. And conversations aren't scrolled past, blocked, torn down, fast-forwarded through, or deleted. Conversations, which result in awareness and testimony for your brand, are your greatest competitive advantage.
The Truth Behind Influencer Marketing
The hope around Influencer Marketing is that there are people in the world who will share the story of your brand and everybody will believe them. The reality, however, is that real Influencers – the people who can elevate your story and your brand – aren’t who you think they are.
In this innovative program, Ted shares the data and facts behind what drives these conclusions, as well as how brands and companies can leverage these truths to reach goals faster and spend less money.
Ted is a modern pioneer of Influencer marketing, going back to his days as the Global Brand Manager for Delta Airlines. Since 2001, as CEO of Fizz, he has been the driving force behind major brand success stories such as the Pabst Blue Ribbon revolution, the adoption of Chocolate Milk as the post-workout recovery drink, and the rise of Fireball Whiskey – which has now passed Jägermeister as the dominate product in its category. Ted’s work changes the way consumers think about brands.
If you want to achieve real influence for your products and services, you have to spend more time creating conversations. Ted’s program helps you convert conversations into sales
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