Sally Hogshead • Hall of Fame Speaker • Highlights Video
Sally Hogshead believes the greatest value you can add is to become more of yourself.
World-class branding expert and best-selling author Sally Hogshead, discovered a new way to measure how people perceive your communication. Find out what makes you intensely valuable to others, so the world will see you at your best.
Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising awards.
Her internationally-acclaimed book, Fascinate: Your 7 Triggers to Persuasion and Captivation, has been translated into over 12 languages. The science of fascination is based on Hogshead’s decade of research with 300,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Her newest book, How the World Sees You is already a New York Times best seller as well as a Wall Street Journal best seller.
Creator of the Fascination Advantage Assessment, the world’s first test that measures how a person fascinates, which has helped over 300,000 participants discover their natural Advantages of persuasion.
Author of How The World Sees You, Sally's best-selling book is in stores now.
In How the World Sees You, you’ll find out which of your personality traits are most valuable to others, so that the world can see you at your best. Author and brand authority Sally Hogshead will give you the exact words to describe your highest value.
The research leader behind the groundbreaking study on fascination and the science that powers the How to Fascinate System. Her collaborative research with global market research firm, Kelton Research, has uncovered specific ways in which fascination is a shortcut to persuasion, and the ROI of making a brand more fascinating.
A world-class speaker featured on TED and hired around the globe by top brands such as Coca Cola to provide insight and inspiration on how companies and individuals can supercharge their ability to fascinate. Hogshead was recently inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.
What Sally Hogshead Believes:
The world is not changed by people who sort of care
In a competitive environment, the most fascinating option always wins
Stand out, or don’t bother
You can be comfortable, or outstanding, but not both
Forget what your business card says. You’re an entrepreneur
Live in verbsPassion is the ultimate way to add value to your clients
If you’re not eliciting a negative response from someone, you’re probably not fascinating to anyone
To Book Sally Hogshead call Executive Speakers Bureau at 901-754-9404
Why are you captivated by some people, but not others? How do certain leaders convince you to change your opinion? Advertising icon Sally Hogshead has the answers. In her acclaimed book, FASCINATE, Hogshead brings a strategic marketing approach to the art of influence. Often compared to the work of Malcolm Gladwell and Seth Godin, Hogshead’s research weaves together neurology, economics, history, biology, and pop culture.
Sally’s energetic style and research-based content instantly command an audience’s attention. She’s best suited for main stage keynotes, and other events that demand a speaker with authority, power, and passion. A few of her most popular topics include:
Professional Development, Sales, and Leadership
HOW TO FASCINATE: From First Impressions to Lasting Value
We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus.
Yet when we do break through-when we use our personality advantages to connect and communicate-the results are extraordinary.
Sally Hogshead teaches audiences how to communicate and add value in the first 9 seconds. Participants learn how to fascinate, to become more memorable and valued.
When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave.
Sally explores the science of personal branding, based her original research of 100,000 people. Audiences will learn how to:
» Identify their personality’s top advantage
» Make stronger first impressions
» More quickly earn respect and trust
» Increase value among co-workers
This is a powerful, funny, high-energy presentation, filled with interaction. Each participant discovers his own unique advantage to be heard and remembered.
Marketing and Business Trends
CAPTIVATE YOUR CUSTOMER: How Fascinating Companies Win the Moment
When you fascinate your customers, they’re more likely to remember you, buy from you, and rave about you. Yet in today’s distracted and competitive environment, most messages are either forgotten or ignored.
In a competitive market, the most fascinating option always wins. How will your participants compete, and win?
Sally’s research uncovers new trends in how the brain establishes patterns of loyalty and respect. For example, she discovered that by applying certain hardwired triggers, a fascinating brand can charge up to four times more than its competitors.
Taking audiences on a high-velocity journey through neurology, economic, and pop culture, Sally handpicks case studies and shares custom audience analysis. Participants will be buzzing long after the keynote ends, inspired by new ideas to transform their business.
Optional interactive exercise (for keynote 60 minutes or more):
THE 9-SECOND FASCINATION STATEMENT: How to Introduce Yourself with Value
Sally Hogshead estimates that roughly 90% of introductions fail to engage a conversation, let alone a relationship. In fact most of the time, when we introduce ourselves to a prospective client or contact, we’re actually damaging our personal brand.
Why? Because too few people realize how to immediately communicate their value.
In this innovative and interactive session, Sally will teach each person in your audience how to highlight his or her own personality advantage. A recent pilot study for Unilever demonstrated that after the study, participants were 34% more confident in their introduction.
By the end of this session, every participant in the room will have created their own 9-seond “elevator pitch” to earn respect and interest. Participants learn how to identify their unique advantages, and articulate this more clearly in all areas of their professional brand.
JOE PULIZZI FOUNDER OF CONTENT MARKETING WORLD
“I had well over 100 people come
up to me and thanked me for
bringing in Sally as the opening
keynote for Content Marketing
World. She set the bar high
indeed. She is a true inspiration
to me, as well as my team.”
VATCHE KEVERIAN CEO, JWT GULF
"Sally's reputation stretches around
the globe. Yet when she came to
Dubai and taught my company how
to create more fascinating ideas, she
exceeded everyone's expectations.
Sally has universal relevance.”
HEATHER GRIFFIN EVENT PLANNER, HOW DESIGN
“Five years after Sally's first keynote
to our group of 4,000 creative
professionals, people were still
talking about her speech as 'lifechanging.'
We brought Sally back in
2011, and from the response I'm
getting, I expect that people will still
be talking about her speech five
years from now!”
JEFFREY GITOMER BEST-SELLING AUTHOR, SALES BIBLE AND LITTLE RED BOOK OF SELLING
“Her information is concise, her
communication is direct, her humor
is off the charts, and her ability to
connect with the audience is 110%.
Hire Sally Hogshead NOW.”
Understanding How the World Sees You and Your Fascination Advantage
Thursday, June 25, 2015
Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why she wrote her latest book, ‘How the World Sees You: Discover Your Highest Value Through the Science of Fascination’, and how each person or brand can tap into the distinct traits that make us invaluable.
Read More »
How to know if your job is energizing (or just draining you)
Wednesday, December 17, 2014
Let’s be honest. You dread certain tasks. Really dread them. You might even wake up in the morning and experience a sinking “uuuugh” feeling when you remember it.
Here’s the kicker: not only do you dislike this type of task, and feel exhausted just thinking about it, but it can also damage your reputation.
Read More »
How to Fascinate: Interview with Sally Hogshead
Thursday, September 11, 2014
Club Business International interviewed Sally Hogshead last spring to gear up for Sally’s keynote address at the International Health Racquet and Sportsclub Association’s (IHRSA) Annual Convention and Trade Show.
CBI: The title of your IHRSA 2014 presentation, “How to Fascinate: From First Impressions to Lasting Value,” is definitely intriguing. What’s up?
Read More »