Ian Altman

Future Proof Your Business Growth.

The way you grew a company 10 years ago does not produce the same growth today. And, the way you will grow five years from now will require even more change. If you want to protect your future, it’s time to modernize your business and build a culture of growth that everyone can embrace together—especially your clients.

Ian Altman shares a modern approach that helps today’s leading organizations accelerate business. Many organizations have doubled their growth rate within a year of the session. Altman provides your team with proven integrity-based strategies and tools, all backed by real-world examples, to energize your organization with a culture of growth. Attendees will learn how to stand out from the competition, get on the same side with your customers to accelerate decisions, shift the focus from price to value, and quickly uncover the truth. Altman delivers videos and tools after the session to ensure that his concepts turn into actions that drive meaningful, measurable results. 

As a CEO for two decades, Altman founded and grew his own business-services and technology companies from zero to over $1 billion in value. This business success, backed by years of researching how customers make decisions, established Altman as a leading authority on accelerating business growth.

Same Side Selling: Sell Like A Trusted Expert, Not A Salesperson.

Is your business reaching its potential? Old school tactics are quickly becoming obsolete. In this session, Ian Altman flips traditional sales on its head covering key pillars from his best-selling book, Same Side Selling. 

Today’s rainmakers are subject-matter experts. Altman has helped numerous organizations quickly double their growth rate using principles that he deployed to propel his prior companies from zero to over $1 billion in value. Your audience will discover how to be seen as a subject matter expert perfectly aligned with how today’s customers make buying decisions. Altman shares the three questions that every B2B buyer asks when approving a purchase, how to clearly differentiate your offering from the competition, and how the Same Side Pitch can entice your clients to pursue you, rather than you chasing them. All meant to complement existing sales processes. Your team will leave this session with an integrity-based approach that they can immediately implement that puts them on the same side as your client so you sell on value over price. 

Future Proof Your Sales & Marketing.

Artificial intelligence, changes in buyer behavior, and client expectations can make your current approach to business growth obsolete within just a few years. Double your growth rate by aligning your sales and marketing with how today’s customers make decisions. 

Ian Altman provides research across thousands of executives on how emerging technologies impact the buyer’s journey and the way B2B clients buy. Ian shares how to modernize marketing, sales, and corporate communication to help your organization stand out from the competition, compete on value over price, and help customers appreciate your value in a sea of noise.

Attendees will discover a modern approach to successfully align marketing and sales. How to they can apply strategic differentiation to raise your business head and shoulders above the competition, avoid commoditization and all the while ensuring that your future is protected.