Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business, host of This Old New Business podcast and primary contributor to Social Media Guide for Floral Retailers and Wholesalers.
Korhan was a Fortune 50 Sales and Marketing Executive for the first decade of his career. He then founded a landscape services company that was twice named Small Business of the Year during its two decades of operation.
Jeff now helps mainstream businesses adapt traditional sales and marketing practices to a digital, social, and global environment. He is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them.
Jeff Korhan's experience as a keynote speaker in a range of industries, including hospitality, retail, banking, franchising, tree and lawn care, construction, healthcare, rental, and agriculture enable him to readily customize programs to serve the specific needs of most organizations.
Korhan is a syndicated publisher and regular content contributor to leading business publications, with his own New Media and Small Business Marketing site ranking among the Top 100 Small Business blogs in the world.
In addition to his business experience and authentic style, Jeff's audiences especially value his skill for simplifying social media and emerging business trends to make them practical and useful.
He lives in suburban Chicago, IL USA.
To book Jeff Korhan call Executive Speakers Bureau at 901-754-9404.
HOW TO USE SOCIAL MEDIA TO SELL: GETTING BUYERS TO KNOW, LIKE AND TRUST YOUR BUSINESS
According to Pew Research Center the Internet is now the leading source of information for consumers making buying decisions, ranking even higher than the recommendations of friends.
Social selling today takes a media first approach for creating exceptional customer experiences that build relationships and earn trust. The profitable outcomes that follow are a natural byproduct of a process that focuses on relationships, not transactions.
RELATIONSHIP SELLING IN THE TRUST ECONOMY
Want to differentiate your business in crowded markets? Stop selling products and services and instead "sell" your unique process that creates exceptional customer experiences, builds relationships, and earns trust. Participants will learn:
HOW TO ENGAGE CUSTOMERS WITH BUSINESS STORYTELLING
Leading with story is a predictably successful path for engaging customers and growing an audience on any platform. Learn why big brands and small businesses are moving away from traditional advertising in favor of digital storytelling to nurture relationships and guide buyers along a journey for achieving outcomes that are better than they have imagined
UP, DOWN & SIDEWAYS: HOW TO GO THE DISTANCE WITH YOUR CONTENT MARKETING
Are you quitting on your ideas for helping that ideal audience? Accomplished athletes always go the distance because stopping even a little short is the difference between winning and losing.
In the world of marketing, the winners not only create helpful content, but then make the most of it by strategically planning how to reformat, repurpose, and redistribute it up, down, and across appropriate channels.
In this program you will learn from the ground up how to build an audience with your content to attract new business opportunities, and most important, how to do it smarter, better and faster.
CUSTOMER EXPERIENCE: HOW TO USE DIGITAL AND SOCIAL MEDIA TO DIFFERENTIATE YOUR BUSINESS
Differentiation used to be the result of product or service excellence, but now customers expect that. What your does or does not do throughout the customer experience is the engine that drives success or failure, and that experience today starts online.
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