Maureen Swan

Maureen M. Swan is the President of MedTrend, Inc., a firm she founded in 1998 that specializes in strategic planning and analysis for the healthcare industry.  MedTrend focuses on value-added, data driven strategies for doctors, hospitals, health care systems, blood centers, health associations, and health plan organizations. 

Maureen Swan has over 25 years of sales, marketing, and strategic planning management experience.  Prior to her eleven years with MedTrend, Maureen was Vice President, Marketing Operations and Strategic Analysis for Allina Health System, a $2.5B healthcare organization in Minneapolis, Minnesota.  While at Allina, Maureen had system-wide accountability for market research, strategic and business development analysis, call center operations, and strategic planning.  She led efforts to understand key marketing and strategic opportunities for Allina’s one million member health plan, 18 hospitals, and 60 physician clinics.  Prior to joining Allina, Maureen held positions with Abbott Northwestern Hospital, HealthPartners, IBM, and Eastman Kodak.

Maureen Swan has worked with large health systems, medical supply organizations, physician clinics and hospitals across the country to develop strategy designed to create growth and breakthrough results. Her unique facilitation skills and strategic tools create team and organizational alignment designed to ensure success.  She also has a national practice and reputation for identifying and speaking on emerging healthcare trends and the strategic implications for the health care industry. 

Maureen graduated magna cum laude with an undergraduate degree in Quantitative Business Analysis from Indiana University and magna cum laude with a Masters in Healthcare Administration from the University of Minnesota where she was the recipient of the Douglass Scholarship and the James A. Hamilton Award.

Maureen Swan’s particular areas of expertise include:

Strategic assessments

Vision and strategy development for complex organizations

Market research and analysis

Healthcare trend analysis and assessment of strategic implications

Keynote talks on healthcare trends

Board and Senior Team strategic performance

Balanced scorecard measurement tools