Don Hutson
- Global Expert on Sales & Negotiations
- Hall of Fame Speaker
- New York Times and Wall Street Journal #1 Best-Selling Author
Travels From
Tennessee
Don Hutson Speaker Biography
Don Hutson has spent his career at the intersection of persuasion, performance, and progress. A legend in the professional speaking world, Don is a past President of the National Speakers Association and a proud member of the CPAE Speaker Hall of Fame. He co-authored the #1 New York Times bestseller The One Minute Entrepreneur alongside Ken Blanchard, The One Minute Negotiator with George Lucas, and is widely regarded as one of the world’s foremost experts in Value-based Selling and Negotiations.
But Don isn’t just a voice from the podium — he’s a leader in the trenches.
Over the past five years, Don co-founded and quietly built a high-impact software company, applying his decades of business insight to solve real-world problems through AI innovation and technology. This next chapter in his career reflects what many only talk about: reinvention, relevance, and real results.
Whether he’s delivering a keynote, mentoring executives, or leading product strategy in the boardroom, Don brings clarity, confidence, and conviction to every stage of growth.
Why Don? … Because few can blend timeless sales wisdom with tech-age execution. He’s been where your audience is going. And because when Don speaks, people don’t just listen — they act.
Selling Value
-Tactics for building Trust & Rapport
-How to be Outstanding! The 7 Keys to differentiation to BLAST your competitors
-Re-margin your Profit Zone: Build Value - rather than cut price!
-Do you have what it takes? Attributes of consistent high performers
-Learn the latest skills of Needs-Analysis and the development of targeted solutions to get the YES!
How to Negotiate to Preserve Margin & Get Your Price
-Succeeding in a life filled with Negotiations
-The rampant disease of "Negotiaphobia" and the 3-Step E-A-S-Y Process to Treat it
-The Four Viable Negotiation Strategies - when and how to use each
-The Tactic of Compromise and how to deal with it
How to Negotiate to Preserve Margin & Get Your Price
-Succeeding in a life filled with Negotiations
-The rampant disease of "Negotiaphobia" and the 3-Step E-A-S-Y Process to Treat it
-The Four Viable Negotiation Strategies - when and how to use each
-The Tactic of Compromise and how to deal with it
21st Century Leadership
-Creating a break-through high performance team
-10 Powerful Leadership Strategies that Work
-Coaching - Focused Intensity for Outstanding Results
-The Secrets of Exceptional Managers: Managing Different People Differently
-Leadership Style: Earning Loyalty from your Producers
The One Minute Entrepreneur
-The "Five P's" for Solid Results (Principles, Passion, Profit, People, Priorities)
-How to Differentiation helps you be their best choice
-Today's Keys to Success in Business
-The Attributes of Entrepreneurial Leaders
-How to Turn Success Into Significance
