Matt Britton

The Power of Putting Customers First

What does it really take to win in a world where technology evolves daily, but human connection remains king? In this high-energy keynote, Matt Britton—one of the most influential voices in marketing and innovation—reveals why putting customers first isn’t just a strategy, it’s a business imperative.

From his early hustle as a Boston University nightclub promoter to leading a national digital marketing agency through the turbulence of the dot-com era, Matt shares candid lessons on resilience, reinvention, and relentless customer focus.

Drawing on his work with industry giants like eBay and Yahoo, Matt uncovers the real drivers of loyalty and trust—and how brands can leverage them for long-term growth. He’ll also explore the future of sales and marketing, where AI tools like Suno AI and Gong streamline workflows, but creativity, empathy, and adaptability remain the ultimate differentiators.

Attendees will walk away with:

• Proven strategies to build lasting client relationships in a fast-changing world.

• A blueprint for blending technology with human touch to gain a competitive edge.

• Actionable insights on personal branding, content-driven engagement, and collaborative growth.

This session isn’t about chasing trends—it’s about mastering timeless principles with a modern twist. If you want to elevate your business, strengthen customer loyalty, and harness innovation without losing the human element, this keynote is your playbook.

State of AI: The Road Ahead

Matt Britton, best-selling author of "Generation AI" and CEO of Suzy, has spent over two decades advising more than half of the Fortune 500. In this keynote, he explores how artificial intelligence is reshaping the future of business. From rebuilding fragmented data systems to embracing intelligent automation, Matt outlines what is possible today and the opportunity that lies ahead. As AI becomes an essential part of strategy and execution, this session highlights the tools, trends, and cultural shifts driving the next wave of growth and innovation across industries.

• Embracing Consumer Centricity
• Generation Z “A To Z”
• Generation AI: Why Gen Alpha & The Age Of Artificial Intelligence Will Change The World
• Intelligence Enablement That Is Anything But Artificial
• The AI-Enabled Future Of Real Estate
• The Evolution Of Education
• Instagram Killed The Television Star

Gen Z: A to Z [Customized Insights for Your Industry]

Gen Z isn’t just the future—they’re redefining the present. This generation of wired, values-driven consumers is rewriting the rules of business, and every industry needs a plan to adapt.

In this dynamic keynote, Matt Britton unpacks the seismic shifts created by Gen Z, from the rise of on-demand everything to the dominance of experiences over ownership. Attendees will discover how access-based business models, social responsibility, and personalization are shaping buying behaviors—and why traditional advertising strategies are losing relevance.

Key Themes Include:

• The Access Economy: Why recurring revenue is replacing one-time transactions.

• Experience > Ownership: How lifestyle-focused models like Airbnb and rental services are thriving.

• Social Responsibility at Scale: What Gen Z expects from brands—and what happens if you fall short.

• The Barbell Economy: Navigating the divide between luxury and value-driven markets.

• The Death of Traditional Advertising: How small and mid-sized businesses can compete and win.

Matt doesn’t believe in one-size-fits-all answers. This keynote is fully customizable for your industry, providing relevant insights for sectors like financial services, retail, hospitality, tech, and more. Attendees will leave with a clear roadmap to connect with Gen Z in meaningful, profitable ways—without losing authenticity.

The Future Guest: Understanding the Millennial and Gen Z Traveler
-How shifting generational expectations are redefining loyalty, personalization, and experience in the hospitality sector.
-Why modern travelers prioritize unique, curated experiences over traditional definitions of luxury—and how brands can respond.
-Exploring the impact of TikTok, Instagram, and content creators on how guests choose, engage with, and share their stays.
-Strategies for using data and technology to create deeply personalized stays that drive loyalty and satisfaction.
-A deep dive into how AI is transforming guest services, operations, and marketing—while still preserving the essence of hospitality.