901-754-9404
My List0

We've now made it easier for you to research and save your favorite keynotes speakers. Click on the + sign to add a speaker to your Speaker List and email your favorites to colleagues and friends.

Paco Underhill

Paco Underhill

    • Founding President of Envirosell & Expert On Global Consumer Trends
    • Best-selling author of Why We Buy, Calling of the Mall and What Women Want, Paco’s books have been translated into over 26 languages
    • With insightful anecdotes, he breaks down buying behavior and consumerism in the modern era

Fee Range

$20,000 - $30,000

Travels From

New York

Smarter Supermarket Shopping with Paco Underhill

Smarter Supermarket Shopping with Paco Underhill

For 40 years, Paco Underhill has been an observer of how humanity’s relationship with technology and the built environment has changed. He has shared those insights on the global speaking circuit for more than 20 years. Equally comfortable in front of audiences in Moscow or Scottsdale, Paco’s speaking sessions span a wide spectrum of topics, while anchored in an understanding of human behavior.

Paco’s global talks have included two global tours for Samsung: The Future of Communication and The Internet of Things, with customization for Latin, African, European, Middle Eastern, Asian, and Russian audiences (making him quite experienced working with translators). He has performed in more than 50 countries, talking to a diverse cross-section of audiences: bankers, merchants, technologists, students, hospital administrators, and industry groups. Each presentation he gives is customized to the relevant audience.

A prolific writer, Paco’s books include Why We Buy: The Science of Shopping, which is still sold globally. It was released in 28 languages and is used in MBA programs and design schools. Simon & Schuster will publish Paco’s upcoming book, What We Eat, which will focus on the food and drink industry in the 21st century. He is a regular columnist for The Robin Report and Design: Retail. His articles and op-ed pieces have appeared in The New York Times, The Wall Street Journal, The Washington Post, and many national and international magazines.

Paco balances speaking and writing with serving as the CEO of Envirosell, whose clients include Fortune 50 companies in 46 countries, with work done in collaboration with Envirosell’s global offices. Paco’s experiences helping clients monetize and actively respond to social change help make his speaking content both current and provocative. From his early life teaching in the Doctoral Program in Environmental Psychology at City University in New York City to being part of the team of that re-wrote commercial zoning laws for cities across the USA, Paco’s “boots on the ground” point of view is consistently refreshing and real.

The son of a diplomat, Paco grew up traveling the world and has yet to stop. He has served on the board of a Brazilian shopping mall company, an Israeli tech firm, and the leading Japanese advertising agency. He served a three-year term on the Board of Advisors at the Smithsonian Institute in Washington and has worked with numerous cultural institutions, including Art Institute in Chicago, Crystal Bridges in Bentonville, and the Phoenix Zoo.

In addition to keynoting, Paco is willing and able to conduct workshops and lead walking tour/clinics – whether for conference sponsors or senior executive groups as a follow up to his talk.

Paco’s most popular program is The Science of Shopping – based on the profile of Paco published in The New Yorker by Malcolm Gladwell. That program has been customized for industry groups: food/ grocery, fashion footwear, drug stores, the greeting card, and stationery industry, retail telecoms, mass merchants, the global beauty industry, restaurant and QSRs, consumer electronics, furniture stores, the pet care industry, and more.

Other programs include Learning from Emerging Markets (looking at what developers are doing outside North America and Europe) and The Future of Clean.

Paco’s insightful and entertaining presentations have been lauded worldwide. His years of experience across a multitude of industries and places allow him to relate to audiences of all types and sizes.

Paco lives in New York City with his Turkish wife and teenage children.

  • Founding President of Envirosell & Expert On Global Consumer Trends
  • Best-selling author of Why We Buy, Calling of the Mall and What Women Want, Paco’s books have been translated into over 26 languages
  • With insightful anecdotes, he breaks down buying behavior and consumerism in the modern era

Speaking Topics:

Related Speakers

Mark Victor Hansen, Personal Growth Speaker

Mark Victor Hansen

Business Thought Leader who empowers audiences to become better leaders and entrepreneurs

Andrew Razeghi, Management Speaker

Andrew Razeghi

Growth and Innovation Strategist

Bert Jacobs  Speaker

Bert Jacobs

Co-Founder and Chief Executive Optimist of Life is Good

Teri Yanovitch, speaker

Teri Yanovitch

Customer Service Speaker

Jim Pelley speaker, Change Speaker

Jim Pelley

Teaches How to put Humor

Gaia Grant, speaker

Gaia Grant

Developing an Innovative Culture

T. Scott Gross, Management Speaker

T. Scott Gross

Author and Keynote Speaker

Phil Hansen, Speaker

Phil Hansen

Internationally-recognized Multimedia Artist

Joshua Seth, speaker

Joshua Seth

Internationally Known Entertainer

Erik Qualman

Erik Qualman

Top Digital Transformation & Motivational Speaker

Steve Ridgway, Branding Speaker

Steve Ridgway

Former CEO of Virgin Atlantic (2001-2013)

Andy Papathanassiou, Innovation Speaker

Andy Papathanassiou

First NASCAR "Pit Crew" Coach

Testimonials

“I am banging my head against the wall right now for all the times I have done this without using Executive Speakers Bureau. This ..

Clorox Client

"The conference was an immense hit – we certainly raised the bar in our company on how conferences are planned and executed. You and yo..

Testimonials | Benchmark Global Hospitality | Executive Speakers

"Johnny Cupcakes was a hit last night! Thank you both so much for all of your assistance through this process, it has been such a positi..

Johnny Cupcakes | Testimonials | Executive Speakers

"You all were awesome to work with and helped make my life easier when planning these events. Thanks so much!” 

 

Testimonial

"Thanks so much for working on this engagement with us. It’s been a very pleasant experience. We will definitely include ESB in our sea..

Testimonial

"They have booked me to speak at events for over a decade and their professional approach and client focus is unmatched in the industry. I am..

Garrison Wynn, Sales Speaker

"Thank you, both, for making last night possible! You have been such a Joy to work with and I appreciate everything you did for us! I can't s..

Salvation Army

Our bank has held an annual business and economic conference for the past 9 years.  We have worked with Executive Speakers every year an..

I’ve used the services of a number of speakers bureaus in the past. However, my current experience working with the Executive Speakers ..

I want to thank you for all of your assistance you and Jenny were wonderful. If it had not been for you sending me suggestions I would not ha..

Need Suggestions? Have Questions?

Need Suggestions? Have Questions?

Call to discuss how we can you help find the right speaker(s) for your organization.

Get Ideas in 1 hour or less

Executive Speakers Bureau consistently receives praises about our speed and efficiency. From the beginning of your event planning, our extensive online speaker database and resourceful staff allow us to quickly equip you with the best speaker for your event.

Need a last minute speaker? No worries. Our speed and efficiency help us give you ideas for speakers in one hour or less.

Please fill in information below