
Texas
Tracy-Ann Palmer stands at the forefront of innovation and leadership as the dynamic CEO of We Build Character, a non-profit initiative dedicated to cultivating the leaders of the future, and the visionary CEO of The Corporate Athlete Academy.
She brings a wealth of over 25 years of leadership experience across various industries and companies, including Salesforce, Cisco, Rackspace, AWS, and VMware. Tracy-Ann has become a paragon of transformation and growth in the business world, steering companies towards unprecedented success with her strategic acumen and entrepreneurial spirit.
Her prowess and impact have not gone unnoticed; as a thrice consecrated CRN Power 100 honoree, a Stevie Award laureate, the CRN Channel Executive Mentor of the Year, CRN Inclusive Channel Leader Award recipient, and a recognized Channel Futures Cloud Leader, Tracy-Ann is celebrated as a leading force among women in the channel and technology sectors.
Beyond her business achievements, she resonates as a multifaceted talent—a Global Keynote Speaker, Podcast Host, Author, Board Member, Investor, Certified Executive Coach, Certified Trainer, Certified TV Anchor, a Genos Emotional Intelligence Certified Practitioner, billboard charting Recording Artist, and Songwriter—whose creative endeavors amplify her influence.
At the heart of her mission lies a commitment to creating a cadre of diverse, resilient ‘corporate athletes’—professionals who surpass norms and deliver unparalleled results. Tracy-Ann’s boundless energy and pioneering spirit not only drive business transformation but also inspire a legacy of leadership and innovation.
Embrace the opportunity to connect with Tracy-Ann Palmer, a connector, pioneer, and inspirational leader whose life’s work is to move individuals to action, push their boundaries, and reach their full potential. Follow her journey and become part of a movement towards excellence, diversity, and resilience in the ever-evolving landscapes of leadership, business, and technology.
Unbreakable.™ The Art and Science of Resilient Leadership
Drawing on powerful personal stories, cutting-edge research, and practical strategies, this keynote reveals how resilient leaders not only survive but thrive in the face of adversity. You will discover the essential traits that define resilient leadership and learn actionable steps to cultivate a resilient mindset, foster a culture of adaptability, and turn obstacles into opportunities for growth.
Beyond the Edge: The Extraordinary Leap™Ordinary is Optional. Extraordinary is a Choice.
A transformative keynote that empowers audiences to breakthrough barriers and achieve extraordinary results. This dynamic presentation reveals the strategies and mindset shifts necessary to push past limits, master resilience, and unlock true potential. Drawing from unique experiences, the talk inspires leaders and teams to rise above challenges, foster innovation, and thrive intoday’s ever-evolving world.
The Ripple Effect™ How Small Actions Create Big Impact
A compelling keynote that explores how small, intentional actions can create waves of positive change in our lives, organizations, and communities. Through inspiring stories and practical insights, this talk demonstrates how one decision, one act of kindness, or one courageous step can lead to extraordinary outcomes. Perfect for leaders, communities and change-makers, it provides a fresh perspective on how to harness the ripple effect to drive meaningful transformation and inspire others to take action.

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