The home services industry is one of the largest and most competitive service economies in the country. With the market estimated between $650 billion and $850 billion annually, and projections pointing toward $1 trillion by the end of the decade, the opportunity is real. So is the pressure. An aging housing stock is driving more demand for HVAC, plumbing, electrical, and roofing work. Homeowners who can’t afford to move are choosing to maintain and upgrade what they have. And across every trade category, companies are competing for the same shrinking pool of skilled labor while trying to meet a customer who now expects instant response, transparent pricing, and a five-star experience every time.
Winning in that environment takes more than good technicians. It takes culture, consistency, a clear customer experience, and leadership that can think ahead of the market.
At Executive Speakers Bureau, we work with speakers who are translating exactly those pressures into insight that moves people. Here are eight we keep putting in front of home services audiences.
Sam Silverstein built his career around a single argument: accountability isn’t a management tactic, it’s the foundation of a healthy culture. His framework helps leadership teams get honest about what they actually stand for versus what they say they stand for. For home services companies battling high technician turnover and inconsistent service delivery across locations, that gap is usually where the real problem lives.
Brittany Hodak studies customer experience and the conditions that turn a one-time buyer into someone who tells everyone they know. She calls them “SUPERfans,” and her case is that in a trade business driven by referrals and reviews, the customer relationship is the marketing strategy. In an industry where Angi ratings and Google reviews can make or break a company’s local presence, Brittany’s message is directly applicable.
Alan Stein, Jr. spent years working with elite NBA players and studying what separates high performers from everyone else. The answer, consistently, is discipline around the fundamentals. His keynotes translate that directly into brand consistency: the kind that makes a homeowner trust a company before the truck pulls into the driveway. For franchise systems and multi-location operators trying to deliver a uniform experience across dozens of crews, Alan’s framework gives leaders a language for that conversation.
Kate O’Neill coined the term “tech humanism” and has been arguing for years that the best technology strategies are the ones designed around human experience first. As AI-powered dispatching, predictive maintenance tools, and smart home integration reshape how home services companies operate, her perspective gives leaders a smarter frame for adoption: one that improves the customer experience instead of just the back-office efficiency.
Zack Kass was Head of Go-to-Market at OpenAI and helped build the commercial engine behind one of the most consequential companies of the last decade. His keynotes are built for business leaders who need to cut through the hype and understand what AI actually means for how they run operations, manage customer communications, and compete for new business. For home services executives trying to separate signal from noise, Zack is the clearest voice in the room.
Jason Dorsey has spent decades studying generational behavior and what actually drives purchasing decisions across age groups. The home services customer base is shifting. Millennials are now the largest group of homeowners in the country and they buy, research, and review differently than the generations before them. Meanwhile, older homeowners are the most active service buyers by volume. Jason’s research-backed keynotes give sales and marketing teams a practical roadmap for reaching both audiences without losing either one.
Marcus Sheridan turned a struggling pool company into one of the most trafficked home services websites in the country by doing one thing relentlessly: answering every question customers were afraid to ask. His “They Ask, You Answer” philosophy has since become a full sales and content framework adopted across hundreds of industries. For home services companies still treating pricing transparency as a liability, Marcus will reframe that thinking quickly.
Jay Baer studies speed, specifically why responding faster than the competition is one of the most undervalued advantages in any service business. His “Time to WIN” framework is built on clear research: customers don’t just want good service, they want fast service, and they will switch providers to get it. In a category where the first company to pick up the phone often wins the job, that message translates directly to revenue.
The home services companies that pull away from the competition over the next five years won’t do it on price alone. They’ll do it with sharper teams, stronger culture, and customer relationships that generate referrals without being asked. These eight speakers help build exactly that.
If you’re planning a conference, franchise summit, sales kickoff, or leadership event and want help finding the right fit, reach out to Executive Speakers Bureau. We’ll help you match the message to the moment.
