Arthur Greeno is the owner/operator of two Chick-fil-A restaurants in Tulsa, Oklahoma, an Amazon best selling author, a mentor and a coach. Arthur and his wife Noell, are raising six children and living a remarkable life.
Arthur has been involved with Chick-fil-A for a total of 27 years so far with 23 of those years as an owner. Going from running a small store to being a multi-store owner was not easy, but creativity, perseverance, faith and more than a little stubbornness allowed him to achieve much over that time. He has accomplished 2 Guinness World Records, the latest being a 1,140 gallon, 9-ft tall cup of sweet tea and an Amazon Best Selling author for his latest book, Breaking Conformity.
Coming from a broken home, Arthur got to endure hardships in his family financially, as well as emotionally. His story of overcoming adversity is amazing. By the time he got to high school in Tulsa, OK he has been to 9 different schools, He has scoliosis and wore his back brace all thru high school, put himself thru college, then got hired by Chick-fil-A. He now has multiple locations, multiple Guinness World Records and influences 1000’s of people each day thru his locations, speaking, and books. His book Dysfunctional Inspiration was written to share with his team how with the right decisions, they can change their world, just like Arthur did.
Arthur is asked to speak all over the nation due to his success with leadership, inspiration and drive. Chick-fil-A’s forefront of customer service is to serve and Arthur trains his team to do just that. Serve them first and then serve them Chikin! Arthur’s mission is to Teach, Inspire and Serve. Teaching his team and others about how to HONOR their guests is an integral part of his business model.
Are you just living, or are you living remarkably? When you live in a way that people remark about it, you tend to run with more passion, more energy, and more joy. Its not as hard as you think. Arthur will not only give you tips on it, but show you real life examples of how he lives remarkably on a day to day basis. No matter which part of your life you are looking at, wheather its about living remarkably with your spouse, your kids, your job, or just how you live life. The internet says that 1 out of every 3 people is remarkable, so look at those you surround yourself with… if it's not them, then why can’t it be you?
Creating a Remarkable Company Culture
What is the culture of your company? It does not take much to see how Chick-fil-A has done a great job with culture. However, even with a giant company behind you, creating a environment where people are REMARKing about it is not easy.
Some people in the Chick-fil-A corporate office have said, “There is either a rule made because of Arthur Greeno, or about to be a rule made because of Arthur Greeno.” When it comes to marketing, some people seem to be wired for it, and Arthur is one of those people. He has set two Guinness World Records and an article was written in the New York Times about him poking fun at Mc Donald’s. He has also been mentioned in the media more than 100 other times for doing things that people want to know about. Doing marketing that people REMARK about is a key. Your guests are already remarking about you, why not make it amazing?
Remarkable Customer Service
By far the most common question I get asked is, “How do you train your people?” It is often assumed that we must have an incredible training program. We do have a strong program, but that’s not actually the secret. The true secret is hiring the right people who have a heart to serve is what makes it so extraordinary. We want to treat each guest like a true guest, not a number or a dollar sign. We know that every person has a story and we want to find out how we can be a part of it. It isn’t easy and it doesn’t come to many naturally. Do you want to provide customer service people REMARK about? It will take work, but Arthur will share keys that you can apply and be on the road to providing truly remarkable customer service.
Leading people at high levels is never easy. Sure, some companies make it look easy, but more often than not it can be long and difficult journey. Arthur has a proven record of leading others to their potential. He will share with you in a very real way what he has done to develop his team to perform at a high level, taking his store from almost last in the chain to being the only multi-restaurant Chick-fil-A owner in Oklahoma.
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