Arthur Greeno has been a Chick-fil-A operator for 30 years. Going from a small store (the worst in the chain) to being a multi-store owner was problematic. However, he never went to business school, so his approach is real and down to earth—people who have heard him describe him as honest, hilarious, and engaging.
Customer service is the cornerstone of his approach to business. When people think of Customer service, Chick-fil-A is almost always at the top. What you experience at his restaurants has taken him all over the country, speaking to organizations about how to provide "remarkable" service to their guests. Of course, anyone can deliver a plate of food, but it's an altogether different thing to change someone's day, week, or even life. Arthur's insight will give you the keys to being remarkable in your business and, more importantly, making a difference.
Regarding marketing, Arthur's goal is to make it 'remarkable.' What do others say about your business? Is it something worth 'remarking' about? He was mentioned n over 50 articles, reports, and TV shows in 2014. He is also listed in the Guinness Book of World Records multiple times and was even mentioned by the New York Times for poking fun at McDonald's. Arthur will teach you tips for media exposure and connecting with your guests creatively and uniquely.
Surround yourself with amazing people, and amazing things start happening. Arthur didn't come from a business background, but if you've ever been to any of his restaurants, you will agree that his teams are extraordinary. He teaches organizations how to "Find and Train Freakin' Awesome Teams" and does it in his own lighthearted, irreverent, and down-to-earth way. From how he trains team members to how to get them to say "my pleasure!" and mean it, you will learn how his daytime team retention rate is 6+ years (far eclipsing the industry average).
You may not be able to change the world, but you can change your world! Coming from a broken home, Arthur got to endure hardships in his family financially as well as emotionally. His story of overcoming adversity is impressive. By the time he got to high school in Tulsa, OK, he had been to 9 different schools; he had scoliosis and wore his back brace all thru high school, put himself thru college, then got hired by Chick-fil-A, where it is either to get hired by the CIA than it is Chick-fil-A. He started with one of the worst stores in the chain, and in 2015 did more in one month than his first store did in an entire year. He now has multiple locations and Guinness World Records and influences thousands of people daily through his Restaurants, speaking, and books; he wrote his book Dysfunctional Inspiration to show his team how with the right decisions, they can change their world, just like Arthur did.
Are you just living, or are you living remarkably? When you live in a way that people remark about it, you tend to run with more passion, more energy, and more joy. Its not as hard as you think. Arthur will not only give you tips on it, but show you real life examples of how he lives remarkably on a day to day basis. No matter which part of your life you are looking at, wheather its about living remarkably with your spouse, your kids, your job, or just how you live life. The internet says that 1 out of every 3 people is remarkable, so look at those you surround yourself with… if it's not them, then why can’t it be you?
Creating a Remarkable Company Culture
What is the culture of your company? It does not take much to see how Chick-fil-A has done a great job with culture. However, even with a giant company behind you, creating a environment where people are REMARKing about it is not easy. Arthur teaches organizations how to "Find and Train Freakin' Awesome Teams", and he does it in his own lighthearted, irreverent, and down-to-earth way. From how he trains team members to how to get them to say "my pleasure!" and mean it, you will learn how his daytime team retention rate is 6+ years (far eclipsing the industry average).
Some people in the Chick-fil-A corporate office have said, “There is either a rule made because of Arthur Greeno, or about to be a rule made because of Arthur Greeno.” When it comes to marketing, some people seem to be wired for it, and Arthur is one of those people. He has set two Guinness World Records and an article was written in the New York Times about him poking fun at Mc Donald’s. He has also been mentioned in the media more than 100 other times for doing things that people want to know about. Doing marketing that people REMARK about is a key. Your guests are already remarking about you, why not make it amazing?
Remarkable Customer Service
By far the most common question I get asked is, “How do you train your people?” It is often assumed that we must have an incredible training program. We do have a strong program, but that’s not actually the secret. The true secret is hiring the right people who have a heart to serve is what makes it so extraordinary. We want to treat each guest like a true guest, not a number or a dollar sign. We know that every person has a story and we want to find out how we can be a part of it. It isn’t easy and it doesn’t come to many naturally. Do you want to provide customer service people REMARK about? It will take work, but Arthur will share keys that you can apply and be on the road to providing truly remarkable customer service.
Leading people at high levels is never easy. Sure, some companies make it look easy, but more often than not it can be long and difficult journey. Arthur has a proven record of leading others to their potential. He will share with you in a very real way what he has done to develop his team to perform at a high level, taking his store from almost last in the chain to being the only multi-restaurant Chick-fil-A owner in Oklahoma.
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