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Bobby Jones is a best-selling author, renowned speaker, conscious capitalism expert, and businessman on an inspiring mission to show individuals and companies worldwide how to be forces for good. Bobby's keynotes and workshops have provided business and culture leaders with an essential roadmap for mastering the key principles of purpose and purpose-driven marketing. His work helps leaders drive growth and impact and find lasting fulfillment and meaning in their work, igniting a fire in them that has transformed their lives and the world for the better.
At the height of his career as a marketing executive, Bobby experienced a lack of meaningfulness in his life. He often wondered if his work was making any real difference in the world and searched for a way to pay the bills while doing work with a higher purpose. He knew he was not alone. Many of his colleagues working in agencies, brands, and culture felt a similar void in their work lives.
With a burning desire to live a more fulfilling life, Bobby went on a self-discovery journey to find his purpose in life. The Story of The Two Wolves inspired him. He realized that in a culture that seemed to be feeding people's divisiveness, greed, and disregard for others, and our planet, he wanted to use his talents to show people in business and culture how to find purpose as powerful forces for good. This clarity of purpose led to his first book Good is the New Cool: Market Like You Give a Damn (co-authored with Afdhel Aziz), a bold manifesto and how-to-guide to do well by doing good, which became a best seller.
Since then, Bobby has helped ignite and serve a global movement using culture and commerce to create a better world. His work has helped people in over 147 counties to develop solutions to global challenges. His talks, consultations, and workshops have provided some of the biggest companies, NGOs, and celebrities with the tools to unlock their purpose and grow their businesses and brands by serving others.
How to Lead with Purpose During Turbulent Times
As business leaders, we have all experienced turbulent times. The global economic crisis, political instability, technological disruption, and social unrest are just a few of the challenges we face daily. These challenges can be overwhelming and cause us to question our leadership abilities. However, leading with Purpose is more important during these turbulent times than ever.
In this inspiring keynote, you will learn how to lead with Purpose during turbulent times. Discover the five C’s of purposeful leadership: clarity, courage, compassion, collaboration, and commitment. Explore the power of Purpose to provide direction, motivation, and resilience. Learn how to inspire your team, communicate your Purpose effectively, and create a culture of Purpose. You will leave this keynote with practical strategies and insights to lead with Purpose and positively impact the world.
Purpose is the New Digital: WHY YOUR COMPANY NEEDS A PURPOSE TRANSFORMATION
Purpose is the growth story of the 21st century; the age of conscious capitalism is here. Bobby answers the critical questions facing C-Suite leaders today in this enlightening talk. What is Purpose? How do you discover it? How can legacy companies reverse-engineer purpose into their DNA in an authentic and meaningful way? And how can leaders harness their power to create compelling products and services for a new generation of socially conscious consumers that attract the best employee talent who want to do meaningful work?
Audiences will walk away with the 9 Principles that will create inspired innovation, engaged employees, and new frontiers for growth for any business.
Market with Purpose: HOW TO MEET THE NEW EXPECTATIONS OF GEN-Z AND CONSCIOUS CONSUMERS
In this dynamic and eye-opening talk, Bobby delivers an insightful look at Gen Z consumers and provides marketers with a new winning formula to position their brands and design marketing strategies, at the intersection of the three C's' - culture, commerce, and conscience. Audiences will walk away empowered with a 7- Step Model they can apply to grow brand love and sales while delivering meaningful impact in line with the expectations of socially-conscious Gen Z consumers.
GPS: How to Help Your Employees: FIND MEANING AND PURPOSE IN THEIR WORK
Today, 87% of employees are disengaged in their work, leading to massive shifts such as "The Great Resignation." What if you could turn that around, ignite the passion in your teams, and unleash their true potential? In this transformative talk, Bobby Jones shows you how to use the revolutionary GPS to Purpose framework to inspire and motivate your employees, helping them recognize how their personal purpose connects to their work, leading to greater engagement, retention, and productivity.
DE&I: INCLUSIVITY AS A FORCE FOR GROWTH
Businesses are eager to do their part in supporting Diversity, Equity & Inclusion (DE&I) efforts. At the same time, they want to find a way to do it right, in line with their authentic voice, history, and existing initiatives. In this empowering talk, Bobby Jones provides a framework for how your brand or business can engage your stakeholders as allies to support greater internal diversity, inclusion, and external initiatives that contribute to meaningful and lasting change. Audiences will walk away with the tools and motivation to put inclusivity at the center of their business, to innovate and grow in ways you didn't see before.
Future of Good: THERE'S A TECTONIC SHIFT IN BUSINESS HAPPENING RIGHT NOW
Are you ready? In this insightful and inspiration-packed keynote, purpose pioneer Bobby Jones and futurist Lucie Green dive into trends across six key macro themes: radical inclusivity, universal well-being, sustainable futures, community and connection, good culture, and civic and society. Together, they will demonstrate how these trends will shape how consumers think, connect, shop, and appraise brands in the years to come, with far out predictions of where they might lead next. This Future of Good talk will empower and show you how to act on the key emerging trends in sustainability, diversity and inclusion, wellness, and more. We will help you navigate the changing consumer outlook and the evolving culture of purpose and take inspiration from innovators leading the charge with tangible insights and takeaways.
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