Bozoma Saint John
- Former CMO at Netflix and Endeavor, CBO at Uber, and Marketing Executive at Apple Music and PepsiCo
- Previously named Forbes’ “#1 Most Influential CMO”
- Change Agent and Innovation Expert
Bozoma Saint John Speaker Biography
A trailblazing and genuine change agent, Bozoma “Boz” Saint John is a Hall of Fame–inducted marketing executive, author, and entrepreneur who is worthy of the Harvard Business School case study written about her career, Leading with Authenticity and Urgency. Few people have the depth and breadth of experience that Boz has. Her remarkable success at Netflix, Pepsi, Apple, Uber, and the Endeavor brands (WME | IMG, Miss Universe, Ultimate Fighting Championship, Professional Bull Riders, and more), as well as her own haircare brand Eve by Boz, proves her to be one of the most effective marketers of any generation. On February 21, 2023, Viking Books published her memoir, The Urgent Life.
With almost 20 years of experience spanning digital music and entertainment, consumer packaged goods, fashion, sports, and media, Bozoma is a leader heralded for her bold thinking and cutting-edge ideas. She has recently brought her fearless creativity to new platforms as a full-time cast member on The Real Housewives of Beverly Hills and a mentor on NBC’s On Brand with Jimmy Fallon, where she guides the next generation of marketing innovators.
Recognized for her breakthrough work by both the industry and her peers, Boz is a member of the Billboard Women in Music Hall of Fame, the American Advertising Federation Hall of Achievement, and the American Marketing Association Hall of Fame. She has been the recipient of numerous awards, named Forbes #1 Most Influential CMO in the World, Executive of the Year by Billboard, and featured on lists such as Fortune’s “Most Influential CMOs,” Fast Company’s and Ad Age’s “Most Creative People,” and more.
In addition to her corporate and entrepreneurial success, Bozoma has made a lasting global impact through her appointment as Ambassador to the African Diaspora and Special Envoy to the President of Ghana, where she led the historic “Year of Return” campaign that sparked a worldwide cultural and tourism movement.
Hailed by BuzzFeed as “the coolest person to ever go on stage at an Apple event,” Bozoma brings unparalleled energy, transformative thinking, and innovative ideas to every engagement.
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Speech Topics
The Real Cost (and Reward) of Being Different
Netflix CMO BOZOMA SAINT JOHN challenges the idea that fitting in is the safest path to success, unpacking the real professional costs of standing out—from missed credit to stalled advancement—and why those tradeoffs are often the very thing that builds long-term power. Drawing on her own career and inspired by her 2026 TIME article, she shows how owning your narrative, embracing visibility, and refusing to shrink can turn difference into leverage, credibility, and opportunity.
Author Talk: ‘The Urgent Life: My Story of Love, Loss, and Survival’
In this astonishing and uplifting talk inspired by her new memoir, BOZOMA SAINT JOHN takes audiences through the dizzying, numbing days of the initial grief when her husband died of cancer, and the courage which it sparked in her to live life in accordance with her deepest values. Saint John’s story is extraordinary, but her grief is not uncommon, and her courage is sure to touch any reader or listener who has loved, mourned and found a path through loss and grief, as well as anyone who’s struggled to live life to its fullest.
A conversation with Badass Boz: leadership, creativity, and success for the future of business
Over the course of her awe-inspiring career, Netflix CMO BOZOMA SAINT JOHN has earned a formidable reputation as a trail blazing brand marketing executive and change agent. With nearly two decades of experience at some of the most iconic and innovative companies worldwide—from being CMO of Endeavor- one of the world’s largest talent representation agencies, to executing Beyoncé’s Emmy-winning Super Bowl performance while at Pepsi, to heading iTunes and Apple Music’s global consumer marketing efforts, to helping turn around Uber’s reputation as their first-ever Chief Brand Officer, to her current role as CMO of Netflix– Bozoma has always combined her pop culture savvy, analytical consumer insights, and ability to predict the zeitgeist, to reach new, unprecedented heights. In this powerfully honest, informative, and empowering conversation, Bozoma shares lessons from her life and career, shedding illuminating insight on leading through times of disruption, the importance of having your fingers on the cultural pulse, and resiliency in the face of unpredictability. Weaving in her personal experience as a daughter of two Ghanaian immigrants, a mother, and one of the few women and people of color at the C-Level of not one, not two, but three Fortune 500 companies, Bozoma leaves audiences ready to boldly take on the future.
Understanding pop culture: anticipate what’s coming (and avoid being tone deaf)
Named to Fast Company’s “100 Most Creative People” and Fortune’s “Disruptors, Innovators & Stars,” Netflix CMO BOZOMA SAINT JOHN has used her pop culture intuition and uncanny ability to predict trends and understand what’s really happening beyond the world of C-Suite offices and analytical spreadsheets, to redefine the strategies of some of the most iconic and innovative companies worldwide. Prior to Netflix, Bozoma was the CMO of Endeavor, one of the largest entertainment representation companies on the world. From helping Pepsi resuscitate a failing Mountain Dew through an unlikely partnership in the world of Harlem streetball, to stealing the show at Apple’s keynote World Wide Developers Conference with a presentation that had Buzzfeed call her the “coolest person to ever go on stage at an Apple event,” to bringing in a series of A-List celebrity partnerships to help a PR-beleaguered Uber redefine its relationship between drivers and riders, Bozoma understands the power of pop culture as a bridge to connect with consumers, tap into overlooked and misunderstood markets, and drive unprecedented success. In this fascinating and informative talk, Bozoma reveals the future of marketing and brand development, sharing actionable lessons on how to understand the current cultural moment, and redefine relationships with consumers and clients. With infamous—and viral– marketing “misses” paralyzing marketers who fear being the next ones to make a mistake, Bozoma highlights how and why pop culture is the key to tone deaf avoidance and spot-on marketing success.
