With over 30 years of marketing and business development experience, Dr. Christophe Morin is passionate about understanding and predicting consumer behavior using neuroscience and media psychology.
Before joining SalesBrain, Christophe was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in US schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world.
Christophe has received multiple awards during his career. In 2011 and 2103, he received prestigious speaking awards from Vistage International. In 2011 and 2014, he received Great Mind Research Awards from the Advertising Research Foundation (ARF). Christophe has delivered more than 2000 talks in over 20 different countries.
Christophe holds a BA in Marketing, an MBA from Bowling Green State University, an MA and a PhD in Media Psychology from Fielding Graduate University. He is an expert on the effect of advertising on the brains of adolescents and young adults. He is an adjunct faculty member of Fielding Graduate University where he teaches a Masters/PhD course he created called “The Psychology of Neuromarketing”. He is also a board member of the Neuromarketing Science and Business Association.
EUROMARKETING: THE NEW SCIENCE OF HUMAN DECISION MAKING
Each day your customer’s brain is bombarded by nearly 10,000 selling messages! Yet how many of these messages have been optimized to target the part of the brain that decides?
The time of empirical marketing is over. Neuromarketing merges Neuroscience with Marketing to help you reach the part of the brain that drives buying decisions. This new science will help you create messages your customers will finally notice, understand, and value over those of your competitors!
Neuromarketing now returns millions of hits on both Google and Yahoo search sites. You can no longer ignore it! Christophe’s presentation is a guaranteed success because it is anchored on solid science, it is engaging and it delivers instant results.
"NEUROMARKETING: IS THERE A BUY BUTTON IN THE BRAIN: SELLING TO THE OLD BRAIN FOR INSTANT SUCCESS™"
1 hour, 90 minute, 2 hour, half-day, and full-day customized presentations available. Just let us know what you need and we'll create a valuable, interactive event for your audience.
This presentation will show you how to:
Maximize your ability to influence the part of the brain that decides: the Old Brain
Re-connect with your passion to win.
Boost the impact of all your external and internal communication events.
Close more deals by following 4 simple steps
Raise money for your business by improving the demonstration of your GAIN.
This short program is packed with groundbreaking techniques on how to reach the 'Old Brain': the true decision-maker. Includes exercises that will help you understand and retain the powerful principles of Selling to the Old Brain. You will walk away with a clear and simple methodology that brings proven science to the act of selling.
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