Remember the first time you heard about apps? We bet it was Chunka Mui’s book, Unleashing the Killer App: Digital Strategies for Market Dominance, published in 1998. He successfully tipped us off that the Internet, an emerging major shift that we now take for granted, would change the way we live, work and play. The Wall Street Journal called that book one of the five best books on business and the Internet.
Chunka continues to be a leading authority on how emerging technologies will reshape the future. Rapidly maturing technologies like autonomous vehicles, mobile devices, social media, the Internet of Things, cloud computing and artificial intelligence are again transforming how we live, work and play. Forward-thinking individuals, organizations and societies have the opportunity to get a jump on preparing for the major shifts ahead.
Drawing upon Killer App and his subsequent books, Billion Dollar Lessons: What You Can Learn From the Most Inexcusable Business Failures of the Last 25 Years, Driverless Cars: Trillions Are Up For Grabs, and The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups, Chunka will help you see emerging trends. He will also give you a roadmap on how to capitalize on them. You will get the insight to be ahead of the curve and the essential tools to proactively embrace the future.
In addition to being a best-selling author, Chunka has advised leading public and private sector organizations in numerous sectors on navigating the digital future. He is managing director of Devil’s Advocate Group, a consulting group that helps organizations design and stress test their innovation strategies. He was previously cofounder and director of Vanguard, an emerging technology research program serving more than 100 Fortune-500 size companies in the US and Europe. He was also managing partner and chief innovation officer at Diamond Technology and Management Consultants (now part of PWC). He is a frequent contributor to Forbes, Strategy+Business and Harvard Business Review.
Embracing the Future
Rapidly maturing technologies like autonomous vehicles, mobile devices, social media, the Internet of Things, cloud computing and artificial intelligence are transforming how we live, work and play.
For example, driverless cars and trucks could reduce tens of millions of injuries and deaths each year, worldwide, while greatly reducing transportation cost and resource utilization. At the same time, millions of jobs and trillions in revenue will be thrown up for grabs. Every worker and company in the automotive, insurance, financial services, transportation, logistics, energy and retail industries (just to name a few), could be affected.
Similarly massive technology-fueled dislocations will occur in entertainment, media, manufacturing, consumer products, healthcare, and every other sector of culture and commerce.
Chunka Mui offers unmatched provocative insight into these trends. He helps audiences understand the implications on personal, professional and organizational levels. He gives them the insight to be ahead of the curve and the essential tools to proactively embrace the future.
Billion Dollar Lessons
Conventional wisdom is that small and agile start-ups will out-innovate big and slow incumbents to capture of the value enabled by rapidly maturing technologies. Chunka Mui’s research shows that this need not happen. Yes, small and agile beats big and slow, but big and agile beats anyone—and Chunka will show big organizations how to achieve this combination.
In addition to their traditional advantages, like expertise, brand, and relationships, incumbents can better leverage new technology-enabled opportunities. They have proven products to incorporate new capabilities. They own mountains of big data from which to extract knowledge. They have growth platforms that would take start-ups years to replicate. They just have to get out of their own way.
Based on research into thousands of innovation successes and failures, Chunka offers a roadmap for how large companies can better design and stress test their innovation strategies. This roadmap is designed around eight key junctures that his research shows as the most important for successful innovation. The result is a set of eight rules that help incumbents build on their assets and creativity and ensure they unleash killer apps, not killer flops.
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