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David Cook, speaker

David Cook

    • President of Mental Advantage
    • Sports Performance Psychologist
    • Former "Mental Training Coach" for the San Antonio Spurs
Full Bio
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David Cook, Professional Speaker and Performance Psychologist

David Cook, Professional Speaker and Performance Psychologist

Mindset of a Champion

Mindset of a Champion

David Cook Speaker Biography

David Cook is a top sports psychology consultant, speaker, business consultant, and best-selling author on the mental advantage. He has coached world champions and MVP’s in the NBA, National Champions in the NCAA and has worked with hundreds of elite athletes from the PGA, NFL, and MLB using his principles of focus, passion, and mental toughness. Most notably Dr. Cook served as the mental training coach for the San Antonio Spurs for eight years that included their first two World Championships.

Renowned in the science of peak performance, he has created a seamless transition from applying game-day readiness strategies to the fast-paced, competitive business arena. David’s performance principles have increased results to a variety of Fortune 500 organizations such as American Express, Exxon Mobil, Valero, Sprint, Heinz, Bayer, Frito Lay and many more.

David’s first performance novel, Golf’s Sacred Journey: Seven Days at the Links of Utopia, released in 2006 became a best seller. It was turned into a movie, Seven Days in Utopia, starring Academy Award Winner Robert Duvall who acted out Dr. Cook’s performance principles on the big screen. Dr. Cook served as Executive Producer on this award-winning film.

David’s 30-year career has included notable leadership roles. He served at the University of Kansas where he developed the Applied Sport and Performance Psychology Program. He is a past president of the National Sport Psychology Academy and due to his unique and successful work with elite performers, David was selected to represents the United States at the International Olympic Academy in Olympia, Greece in 1988.

David owns and operates a successful consulting business, coaching elite performers in sport, business, and life. He has been featured on ESPN and the Golf Channel, and his articles have appeared in Sports Illustrated, Golf Magazine, and Golf Digest. Golf Digest named him one of the “Top 10 Mental Game Experts”.

David received his undergraduate degree from Baylor and earned a Master’s and Ph.D. in Applied Sport and Performance Psychology from the University of Virginia.

The Mindset of a Champion


Dr. Cook will guide your organization on a performance-altering journey backed by years of coaching the minds of World Champions in business, sport, and life. His game-day process will inspire and equip your team to “perform their best when it means the most.” Bottom line: potential just isn’t enough, it requires choosing the Mindset of a Champion.

Most can live up to their resume when things are calm, but calm waters aren’t where championships are won, market shares captured, or companies turned around. Reaching your potential in the midst of adversity, interference, and the chaotic and unpredictable internal and external interferences of an ever-changing business arena is the mark of true success. International tensions, political uncertainty, cultural evolution along with technological explosions and implosions define today’s playing field. Add to that normal but unpredictable personal and relationship disruptions and you have “game day” in the corporate arena. A champion’s mindset is essential.

Renowned in the science of peak performance, David has created a seamless transition from applying game-day readiness strategies in sport to the fast-paced, competitive business arena. His “Mindset of a Champion” principles have increased results to a variety organizations such as American Express, Exxon Mobil, Valero, Sprint, Frito-Lay, San Antonio Spurs, PGA, NFL, MLB and many more.

David’s engaging and impactful program is a game changer for individuals and organizational performances no matter the industry. He inspires and equips audiences to elevate their performances in the face of adversity with his game-winning strategies.

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