Fabio Tambosi

“Branding To Win: From Buyers To Believers—A Blueprint for Building Brand Fandom”
Theme: In a world of scrolls, skips, and swipes—brands that win build emotional gravity. This keynote delivers the blueprint to make people care, connect, and come back..

Keynote Description:
The world doesn’t need more content—it needs brands people actually care about.

In this flagship keynote, global brand leader and Branding To Win author Fabio Tambosi shares a modern, no-fluff blueprint for building brands with soul, strategy, and staying power. Drawing from two decades at Nike, adidas, Nokia, and some of the most iconic lifestyle and gaming brands, Fabio breaks down how today’s most beloved brands turn buyers into believers—and transactions into lasting relationship.

Packed with real-world stories, sharp insights, and fan-first frameworks, this talk delivers the tools leaders need to drive cultural relevance, loyalty, and sustainable growth in a world where attention is earned, not bought.

Key Takeaways:
Why fandom is the new brand loyalty—and how to build it with purpose
The three forces behind brand gravity: Clarity, Creativity, and Community
How to turn performance into passion and make your brand truly matter

Ideal Audience: CMOs, brand and marketing leaders, creative strategists, and cross-functional business teams driving transformation, fan engagement, and long-term growth.

“Winning GenZ’s Attention Game: Why the World’s Biggest Audience Plays, Not Scrolls”
Theme: In a fragmented world, belief—not reach—is your brand’s real advantage.

Keynote Description:
Gaming isn’t a subculture—it’s the culture. With 3.2 billion gamers and 69% of Gen Z identifying as players, gaming and esports have become the new center of gravity in the attention economy.

In this high-impact keynote, global brand leader Fabio Tambosi reveals how gaming is transforming brand engagement, fan behavior, and cultural influence. Drawing on his experience across Nike, adidas, and the gaming industry, Fabio unpacks how brands can stop chasing attention—and start earning relevance.

This isn’t about jumping on trends. It’s a strategic blueprint for brands that want to matter to the next generation.

Key Takeaways:
Why gaming is the new cultural engine driving Gen Z identity and loyalty
How to engage through participation, not interruption
A framework for building brand fandom through community and interactivit

Ideal audience: CMOs, brand strategists, innovation leads, and marketing teams looking to connect with Gen Z through culture, not campaigns.

“From Fans to Future: How Gen Z is Rewriting the Rules of Brand Growth”
Theme: Shifting from storytelling to storyliving with the generation that wants in.

Keynote Description:
Culture moves fast—and Gen Z is driving the shift. In this fast-paced and insight-packed keynote, brand strategist Fabio Tambosi unpacks how fandom has evolved from passive consumption to active co-creation. Drawing from his work across sport, gaming, and music, Fabio shares how brands can move from being observers to participants—earning trust, relevance, and long-term growth along the way.

This is not about chasing Gen Z—it’s about building with them.

Key Takeaways:
Why co-creation beats control in the new loyalty economy
How to turn cultural signals into meaningful brand experiences
What it takes to earn Gen Z’s attention—and keep

Ideal Audience: CMOs, brand and creative leaders, digital strategists, and innovation teams looking to deepen Gen Z engagement and future-proof their brand.

“After The Whistle: What Soccer Taught Me About Leading When The Game Changes”
Theme: From draft day heartbreak to boardroom impact: a playbook for reinvention.

Keynote Description:
What happens when the game you trained your whole life for suddenly ends?

In this raw and high-impact keynote, global brand leader and former Division I athlete Fabio Tambosi shares how one missed draft pick became the unexpected turning point of his life. From Brazil’s soccer academies to the boardrooms of Nike, adidas,, and Saucony, Fabio reveals how the mindset forged through sport shaped his approach to leadership, reinvention, and resilience.

This isn’t just a personal story—it’s a leadership playbook for navigating high-stakes change with clarity, conviction, and heart.

Key Takeaways:
How to lead with purpose when the path forward is unclear
Why grit is a muscle—and how to build it through change
What sports teach us about sustaining performance in business and life

Ideal Audience: Executives, team leaders, founders, and high-performers navigating change or seeking renewed clarity in leadership.

“You Are Not Your Title: Why Identity is the Anchor in Times of Change”
Theme: Lead from who youare—when everything else shifts, identity holds.

Description:
In a world where change is constant and titles come and go, your identity is the one asset no one can take from you.

In this deeply personal and energizing keynote, global brand leader and former Division I athlete Fabio Tambosi shares how a missed draft pick rerouted his dream—and redefined his leadership. From Brazil’s soccer fields to executive roles at Nike, adidas, and Saucony, Fabio unpacks how clarity of self becomes your anchor through adversity, reinvention, and growth.

This isn’t just inspiration—it’s a framework for leading with conviction, resilience, and purpose when the playbook runs out.

Key Takeaways:
Why identity—not title—is your most enduring leadership asset
How to lead with clarity when facing change, challenge, or reinvention
How to turn personal truth into professional impact

Ideal Audience: Leaders, founders, and high-potential talent navigating growth, change, or moments of reinvention.