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$15,000 - $20,000
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Greg Verdino is a highly regarded authority on the digital future who helps leaders build thriving 21st-century organizations. He is known for his uncanny ability to forecast trends, spot the difference between fads and the future, and apply his understanding of the rapidly changing global landscape to solve pressing client challenges.
Greg has advised 50 of the Fortune 500 along with a wide range of small-to-mid-sized organizations; has served in senior leadership positions at a half-dozen scrappy technology and digital media start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies. Today, he helps business leaders and their teams embrace change, create new opportunities out of technology and cultural trends, and formulate bold strategies for transformational growth. Current and recent clients include AT&T, AstraZeneca, Greater Media, Lincoln Financial Media, Samsung, Sanofi-Aventis, the State of Michigan, and Unilever.
Greg’s perspectives have been shaped by 20+ years working at the forefront of marketing, media and technology change. Prior to starting his own consultancy, Greg was Executive Vice President at social business firm Dachis Group, where he helped BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle, and others formulate and execute best-in-class digital strategies. He joined Dachis Group through its acquisition of crayon, the social media consultancy at which he served as Chief Strategy Officer and in which he was the second largest shareholder. He has also served in media, marketing, sales and general management roles at Digitas, ROO Group (now KIT Digital), Akamai Technologies, Arbitron, Wunderman, and Saatchi & Saatchi.
In addition to working directly with clients, Greg serves the business community at-large as a thought leader and public speaker. He is the author of microMARKETING: Get Big Results by Thinking an Acting Small (McGraw-Hill, 2010), and a contributing author to Reinventing Interactive and Direct Marketing (ed. Stan Rapp, McGraw-Hill, 2009). Throughout his career, he has served as a go-to expert for a wide range of media outlets including Advertising Age, Bloomberg Businessweek, CNN, Fox News Channel, Investor’s Business Daily, the New York Times, Newsday, and the Toronto Globe & Mail. He has given speeches, led panel discussions and facilitated workshops at more than 100 corporate and association events throughout North America, in Latin America, Europe, Asia and Africa, and online.
He lives on Long Island in a 19th-century house, with his 20th-century wife, and 21st-century daughter.
Adapt is all about how to thrive in the face of relentless change, especially when you can't anticipate or prepare for the unexpected - something everyone is grappling with during these trying times. From the big stuff (health, the economy, etc) to the "small" (how do I keep my kid quiet during this Zoom call), adaptability is THE topic of the day and in this presentation, we provide the playbook for business leaders looking to embrace adaptability for themselves and empower their people to be more adaptive.
Greg also talks about digital transformation, which is even more relevant now that the crisis has forced organizations to embrace digital and the future of work overnight. All the things that were "in the plan" are now implemented in practice because organizations have no other choice. Greg's digital transformation topic has never really been about technology and is a great fit for organizations undergoing a sudden, accelerated transformation of their strategy, workforce, and culture.
How the World’s Boldest Businesses Tap Into Exponential Change to Transform Themselves, Their Industries and the World
From the Internet of Things to the automation of everything. From artificial intelligence to augmented reality. From virtual experiences to 3D printed products. From big data in the cloud to the collaborative power of people in the crowd. Driven by wave after wave of exponential advances in technology, humans are racing toward a “hyper-networked now” that reimagines every aspect of how we live and work. Businesses that can’t transform at the same speed of change will face an uncertain future at best and certain failure at worst. Those that can will see exciting opportunities for exponential growth.
Welcome to the world of digital revolutionaries – the companies (and the leaders inside those companies) that are transforming themselves and entire industries. Over the course of more than two decades, digital futurist and business strategist Greg Verdino has not only studied change; he has helped some of the world’s most highly regarded organizations navigate it successfully. In this thought-provoking exploration of the technologies and trends that are rebooting business right now, you will see how the world’s boldest businesses – both digital disruptors and innovative incumbents – are already putting tomorrow’s biggest business ideas to work today. Plus you’ll learn how you can do the same in order to beat your competition to the future and meet the customer of the future.
In this keynote you will:
Greg has delivered versions of this talk (always refreshed with up-to-the-minute examples and customized for each event) to enthusiastic audiences around the world. Digital Revolutionaries is ideal for corporate leadership summits, technology provider customer conferences, sales and marketing kick-offs, and industry association events.
Get Big Results by Thinking and Acting Small
* THIS IS A LEGACY TOPIC AND AVAILABLE BY SPECIAL REQUEST ONLY.
In our age of information saturation, consumer attention is the scarcest commodity of all — which makes your job tougher than ever. How do you thread your messages through billions of bite-sized pieces of content to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small. microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. In this talk, Greg will give attendees the tools they’ll need to create a strategy that emphasizes relationships over reach, interactions over interruption, and social networking over broadcast networks. And the best part? While mass marketing was limited to big brands with even bigger budgets, Greg’s micromarketing approach puts powerful engagement and big results well within reach for organizations of all sizes.
This presentation draws on Greg’s book of the same name, providing real examples and practical takeaways for audiences looking to take their social media, content marketing, and customer experience programs to the next level.
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