Greg Verdino
- CEO of CognitivePath. Author of Never Normal.
- Co-Host of No Brainer: An AI Podcast for Marketers
Greg Verdino Speaker Biography
Greg Verdino is a highly regarded authority on “the digital now.” He is known for his uncanny ability to forecast trends, spot the difference between fads and the future, and empower organizations to thrive in the face of exponential change.
Greg’s perspectives on business trends and exponential technology have been shaped by 30 years spent working at the forefront of change, during which time he has advised hundreds of organizations including more than 50 of the Fortune 500; has served in senior leadership positions at a half-dozen technology start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies.
Greg is the founder and CEO of CognitivePath, an AI business consultancy that helps organizations harness the transformative power of generative AI to enhance productivity, unleash creativity, improve performance, and create strategic advantage.
His career spans more than 30 years in marketing, business, and technology innovation. Among his key roles, he’s been vice president of emerging technologies at Digitas, chief strategy officer at social media consultancy crayon, CMO at an early venture-backed online video network, and CEO of his own B2B content agency.
Greg is the author of Never Normal: Uncommon Ideas for Leaders Who Won’t Settle for the Status Quo (2020) and microMARKETING: Get Big Results by Thinking and Acting Small. He is also the co-host of No Brainer: An AI Podcast for Marketers to help leaders at big brands see through the AI hype, understand why artificial intelligence matters for media and marketing, and make informed decisions about the strategic role of AI for their organizations. When he’s not making media, Greg is making news. Over the course of his career, he has served as a go-to expert for a wide range of media outlets including Bloomberg Business, CNN, eMarketer, the New York Times, Raconteur and the Wall Street Journal.
He has spoken at hundreds of corporate and association events throughout the real world and everywhere online. Greg lives on Long Island with his family and the world’s most disobedient cat.
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Speech Topics
ADAPT
Why Adaptability Has Become the New Operating System for Modern Business
The ability of people, teams and entire organizations to reliably, repeatedly and successfully adapt to today’s “never normal” business environment — an environment defined by unrelenting, accelerating change; one in which new conditions, challenges and opportunities emerge every day — makes the difference between success and failure, growth and stagnation, relevance and obsolescence.
Based on the Adapt Manifesto, which Greg co-created as a way to align leaders around a set of core principles for infusing adaptability into every area of their organization, this keynote highlights the seven values and 10 key practices every business person must embrace to thrive in the face of volatility, uncertainty, complexity, and ambiguity.
DIGITAL REVOLUTIONARIES
How the World’s Boldest Businesses Tap Into Exponential Change to Transform Themselves, Their Industries and the World
Businesses that can’t transform at the speed of change will face an uncertain future at best and certain failure at worst. Those that can will see exciting opportunities for exponential growth.
Welcome to the world of Digital Revolutionaries – the companies that are transforming themselves and entire industries. In this thought-provoking exploration of the technologies that are rebooting business right now, you will see how the world’s boldest businesses – both digital disruptors and innovative incumbents – are already putting tomorrow’s biggest business ideas to work today. Plus, attendees will learn how they can do the same in order to beat their competition to the future and meet the customer of the future.
In this keynote you will:
- Understand the top trends shaping the future of business, society and the world
- See powerful examples of the ways in which exponential changes in technology are changing what it means to be human, and consider why #humantransformation sits at the heart of customer and employee experience
- Learn how and why digital has become a board-level business imperative
- See how companies in a wide range of industries are turning to digital to transform the way they work, how they create and capture new value and the relationships they have with their customers
- Gain insight into how you can apply these lessons to transform your own business to thrive for the future
Greg has delivered versions of this talk (always refreshed with up-to-the-minute examples and customized for each event) to enthusiastic audiences around the world. Digital Revolutionaries is ideal for corporate leadership summits, technology provider customer conferences, sales and marketing kick-offs, and industry association events.
THE NEVER NORMAL
What’s Coming Next, What Will It Mean, and How Can You Thrive in the Era of Constant Disruption
The world will change more in the next 10 years than it has in the last 100. Welcome to the Never Normal — an era of unprecedented disruption and exponential opportunity.
In this provocative keynote, Greg guides audiences through the rocky landscape of exponential change — from a hype-free look at the hottest new technologies to an eye-opening realization that digital will be the least of all disruptions. And provides practical guidance for turning always-on change-readiness into the ultimate strategic advantage.
microMARKETING
Get Big Results by Thinking and Acting Small
In our age of information saturation, consumer attention is the scarcest commodity of all — which makes your job tougher than ever. How do you thread your messages through billions of bite-sized pieces of content to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small. microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. In this talk, Greg will give attendees the tools they’ll need to create a strategy that emphasizes relationships over reach, interactions over interruption, and social networking over broadcast networks. And the best part? While mass marketing was limited to big brands with even bigger budgets, Greg’s micromarketing approach puts powerful engagement and big results well within reach for organizations of all sizes.
This presentation draws on Greg’s book of the same name, providing real examples and practical takeaways for audiences looking to take their social media, content marketing, and customer experience programs to the next level.
**THIS IS A LEGACY KEYNOTE TOPIC AND AVAILABLE BY SPECIAL REQUEST ONLY.**
