Jaynie L. Smith has earned the title: Competitive Advantage Expert. Her interest in the topic began when she was invited to present on competitive advantage. While researching and preparing, Jaynie recognized that many companies exhibited similar tendencies that prevented them from achieving a competitive advantage. She spent years developing a process that teaches companies what really constitutes a competitive advantage in today’s environment and how to achieve that in business.
The competitive advantage process was the starting point for Smart Advantage, Inc. – Jaynie Smith’s marketing and management consultancy. The consulting firm has lead over 300 companies through their proprietary process, which uncovers competitive advantages to differentiate clients from their competition; past client results include growth of 10-40% within 12 months of implementation.
Jaynie’s processes are designed in her best-selling business books Creating Competitive Advantage (Doubleday, 2006), and Relevant Selling (Executive Suite Press, 2012).
Jaynie now focuses on presenting her competitive advantage concepts to companies, associations and CEO groups in the form of keynotes and workshops. Her revolutionary value selling concepts enlighten even the most seasoned business professionals, inspiring them to create a newly targeted content marketing strategy that helps put their business ahead of the competition.
What’s Your #1 Competitive Advantage? It’s Not What You Think It Is
Based on her best-selling business book, Creating Competitive Advantage, Jaynie’s presentation enthusiastically conveys what a competitive advantage is (and more importantly is not), what prevents businesses from identifying their own, along with the profits that are forfeited when they fail to do so. She provides the framework for uncovering and touting your own competitive advantages to measurably increase your companies’ customer retention and sales close rates.
Increase Profit Without Lowering Price by Using Relevant Selling
The pressure to lower prices has never been greater than in our current economic state. This presentation, based on Relevant Selling, will prove that you don’t have to! Customers will pay more for value… the problem is, most marketing and sales efforts fail to convey what customers value. As a result, customers revert to price as the tie breaker in the buying decision. Following Jaynie’s method of developing your strengths into relevant competitive advantages, will ensure that you don’t have to lower your prices to gain market share.
Why Should I Buy from You And Not Your Competition?
This presentation enlightens even the most seasoned business professional. Based on both of Jaynie’s books, this keynote introduces the topic of dangerous disparity. Most companies consider themselves ‘customer focused.’ This talk will prove to you how the majority of businesses are missing the mark. In her study of over 300 companies, regardless of company size or product offering, 90% of what these businesses were offering greatly differed from what their customers valued when choosing a supplier. Jaynie passionately advises her audience on the steps your company needs to take that will build confidence, reduce risk, and minimize price as an issue in the buying decision.
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