Lauren Goodell
- AI & the Future of Sales: Helping organizations leverage AI while strengthening customer relationships and driving revenue.
- Proven Sales Leader & Entrepreneur: Two-time founder with extensive enterprise sales experience at Microsoft and Salesforce.
- Actionable Growth Strategies: Practical insights on AI adoption, LinkedIn, sales transformation, and building trust in an automated world.
Lauren Goodell Speaker Biography
Lauren Goodell is a two-time founder, keynote speaker, and go-to-market strategist helping organizations navigate the biggest shift in sales since the internet: the rise of AI.
After spending nearly a decade leading enterprise sales at Microsoft and Salesforce, Lauren built and scaled her own venture-backed technology company before transitioning into advising founders and revenue teams on how to build modern, AI-enabled go-to-market organizations. Her work sits at the intersection of technology and human connection, helping companies adopt AI in ways that create better customer experiences instead of replacing the relationships that drive revenue.
Lauren has been recognized as one of JPMorgan’s Top 100 Women to Know in the U.S. and a Top 25 Woman in Business by the Charlotte Business Journal. Her insights have been featured on stages across the country, where she speaks on AI adoption, the future of selling, founder-led growth, LinkedIn as a revenue engine, and building trust in an increasingly automated world.
Known for blending founder stories, real-world experience, and immediately applicable frameworks, Lauren’s sessions are practical, engaging, and refreshingly honest. She believes the future doesn’t belong to the people using the most AI—it belongs to the people who know when technology should step in and when a human should.
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Speech Topics
More Human Than Ever: Winning in an AI-Driven World
(Signature Keynote : Sales Kickoffs, GTM, Revenue)
Artificial intelligence is changing work faster than any technology in history. The question isn’t whether AI will transform your organization—it already has.
The real question is this:
As AI makes average work easier to produce, what becomes more valuable?
In this keynote, Lauren Goodell explores the biggest shift organizations are facing today: intelligence is becoming abundant, but trust, judgment, creativity, and genuine human connection are becoming increasingly scarce—and therefore more valuable.
Drawing on her experience from Microsoft and Salesforce to building AI-enabled revenue organizations and advising executives on AI adoption, Lauren challenges audiences to stop asking, “How do we replace people with AI?” and start asking, “How do we help people become better because of AI?”
Through compelling stories, practical frameworks, and real-world examples, attendees learn where AI creates leverage, where humans create differentiation, and how organizations can use technology to amplify—not replace—their greatest competitive advantage: their people.
Audience Takeaways
- Identify what AI should automate—and what should remain deeply human.
- Understand why intelligence is becoming a commodity while judgment becomes a premium.
- Build trust in a world filled with AI-generated content.
- Create more meaningful customer and employee experiences.
- Use AI as a force multiplier instead of a substitute for thinking.
Resilience Is a Contact Sport
(Women’s Conferences • Women in Tech • Leadership)
We tend to think resilience is something you’re born with. It isn’t.
It’s built one difficult decision at a time. One setback. One reinvention. One moment when quitting would have been easier.
In this deeply personal keynote, Lauren shares the pivots that shaped her career and life—from climbing the corporate ladder to becoming a founder, navigating public failures, rebuilding after unexpected setbacks, and discovering that our hardest seasons often become our greatest advantage.
Through candid storytelling and practical reflection, Lauren challenges audiences to stop seeing adversity as something to survive and start seeing it as the training ground for the person they’re becoming.
Because resilience isn’t about avoiding the hits. It’s about learning how to get back up stronger every time.
Key Takeaways
- Reframe setbacks as training, not proof you’re off course.
- Build confidence by taking action before you feel ready.
- Recognize when it’s time to persevere—and when it’s time to pivot.
- Transform uncertainty into momentum for your next chapter.
- Walk away with a framework for navigating change with resilience and purpose.
The Art of the Pivot
The most successful careers aren’t built in a straight line.
They’re built through pivots.
Whether it’s a career change, a failed venture, an unexpected loss, or a life that suddenly looks nothing like the one you planned, every pivot asks the same question: Who are you going to become next?
In this honest and deeply personal keynote, Lauren shares the moments that forced her to start over and the lessons that transformed uncertainty into opportunity. Audiences will leave with a new perspective on change—not as something to fear, but as the catalyst for growth, reinvention, and lasting success.
Key Takeaways
- Embrace change instead of resisting it.
- Distinguish between persistence and the courage to pivot.
- Build confidence through action, not certainty.
- Turn life’s unexpected detours into defining moments.
- Develop a practical framework for navigating reinvention with intention.
AI by the Numbers: Separating Hype from Reality
(Technical/Data/Research Backed – Informative)
Audience: Executive Leadership • Boards • Innovation Conferences • Financial Services • Healthcare • Manufacturing • Professional Services • Technology • Company-Wide Events
Artificial intelligence is everywhere—but separating fact from fiction has never been harder.
Every day brings another headline about AI replacing jobs, transforming industries, or changing the future of work. But what does the research actually say?
In this data-driven keynote, Lauren Goodell cuts through the noise using the latest findings from leading organizations like Stanford, McKinsey, Microsoft, PwC, Deloitte, and Anthropic. Rather than focusing on the newest tools, she explores the measurable trends reshaping business: where AI is creating real productivity gains, why some organizations are seeing outsized returns while others are struggling to move beyond pilots, and what separates AI leaders from everyone else.
Attendees leave with a research-backed understanding of how AI is changing work, what leaders should prioritize today, and the practical decisions that will matter most over the next five years.
Key Takeaways
- Understand the latest research on AI adoption, productivity, and business impact.
- Separate headlines and hype from measurable outcomes.
- Learn what the highest-performing organizations are doing differently.
- Identify where AI creates the greatest return—and where human expertise remains essential.
- Walk away with an executive framework for evaluating AI investments and preparing your organization for what’s next.