THAT WILL NEVER WORK: THE BIRTH OF NETFLIX AND THE AMAZING LIFE OF AN IDEA
Netflix Founder and startup CEO Marc Randolph shares the unlikely story of how a handful of dreamers with no money and a bad idea, created the company that eventually brought down Blockbuster. Packed with dozens of stories that trace the dramatic ups and downs of those first exciting years, Marc weaves an inspiring story that shows the value of innovation, persistence and optimism. Along the way he shares some of the many values that he believes made Netflix successful, including a focus on analytics and testing, its novel corporate culture, and its almost fanatical obsession with focus. Equal parts inspiration, start up story, and practical tips, it’s a message that resonates well with anyone who appreciates a good “overcoming adversity” story.